Sabre Corporation announces new Sabre Travel AI capabilities with ‘Lodging AI’

Sabre Corporation announces new Sabre Travel AI capabilities with ‘Lodging AI’
Edited by Travel Weekly


    Sabre Corporation (NASDAQ: SABR) has announced the availability of Lodging AI, marking the introduction of its Sabre Travel AI capabilities in the lodging sector and enhancing the power of Content Services for Lodging.

    Lodging AI can help travel agencies improve hotel attachment rates, creating additional revenue opportunities and providing travellers with more personalised lodging options.

    Using Sabre Travel AI machine learning models, the new lodging capability analyses property attributes, customer trip segmentation, and traveller and agency preferences to generate custom lodging options and serve up properties that are most likely to be booked.

    “Artificial intelligence combined with data and insights, such as profiles and preferences, is a very powerful tool in removing friction from the travel booking process,” chief product officer, Sabre, Garry Wiseman, said.

    “As the next evolution of intelligent retailing capabilities supported through our strategic partnership with Google, Lodging AI brings more personalised results to enable agents to be more efficient in their workflows and to ensure travellers obtain the most relevant options available.”

    The first two micro-services of Lodging AI are now available, with additional use cases to be added in the future.

    • Alternate properties: During the shopping phase, if a specifically requested property is not available, this micro-service of Lodging AI facilitates lodging bookings by presenting up to 20 relevant options with similar characteristics.​
    • Cross-sell: This micro-service identifies appropriate air bookings or itineraries without lodging attached and presents suitable lodging options to complete the trip.

    Available via Content Services for Lodging APIs and Sabre Red 360, Lodging AI will help enable Sabre customers to increase traveller value by offering relevant lodging options to accompany the air travel booking and help drive profitability by capturing a greater share of wallet.

    Sabre Travel AI. (Supplied)

    Corporate travel managers may also see improved duty of care and reporting with more trip components inside a PNR. Travellers can benefit through access to more customised options based on their needs and preferences.

    “Ultragroup acknowledges Sabre as a leading partner in travel technology,” CEO & co-founder, Ultra Group, Andres Pelaez, said.

    “Their consistent drive for innovation has been instrumental in transforming our company and the services we offer.

    “In our ongoing collaboration with Sabre, we are gearing up to introduce new AI integrations and we are implementing hotel suggestions based on flight itineraries for a cross-selling experience.

    Furthermore, we will present alternative accommodation suggestions based on user search parameters and preferences when certain accommodations are unavailable.

    These AI-driven tools are poised to substantially enhance efficiency and the customer experience across all our business platforms.”

    Created by Sabre and utilising Google technology as part of the two companies’ 10-year strategic partnership, Sabre Travel AI leverages state-of-the-art AI technology and advanced machine-learning capabilities from Google.

    Sabre is integrating this proprietary intelligent technology into existing and new solutions to help customers to deliver highly relevant and personalised content more quickly and create expanded revenue and growth opportunities.

    Latest News

    • Partner Content

    My journey: Before becoming a travel agent I was… a palliative care nurse 

    Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Destinations
    • News

    APT Launches 2025 Asia Adventures

    APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

    • Cruise
    • Luxury
    • News

    Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

    Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]