VisitBritain welcomes Bradley Nardi as commercial manager ANZ

Sunset in Houses Of Parliament - London
Edited by Travel Weekly


    Britain’s national tourism agency, VisitBritain, has announced the appointment of Bradley Nardi as commercial manager for Australia and New Zealand.

    Nardi joins the team off the back of tremendous growth in 2022, as Australia moved up the ranks to become Britain’s fourth most valuable inbound tourism market.

    “I’m incredibly proud to join VisitBritain’s respected team and represent a nation that is well known to me, having immersed myself in its captivating culture whilst living and working there for a number of years,” Nardi said.

    Bradley Nardi, VisitBritain commercial manager ANZ

    “Now is the perfect time to focus on strategic partnerships as we continue to grow leisure travel amidst surging consumer demand. I’m already incredibly impressed by all of the new and developing experiences across Britain, and with a professional background in regional tourism hotspots, it’s perhaps no surprise that I’m excited to educate the industry on the many hidden gems they can promote to their customers to entice longer stays and return visitation.”

    Nardi brings over 15-years’ experience working in tourism development and trade engagement to his new role. He most recently led the set-up of the successful Tweed Tourism Company destination marketing body in the Northern Rivers region of NSW, as the inaugural General Manager. Prior to his time in the Tweed, Nardi served as the Tourism Director and Head of Trade at Fraser Coast Tourism & Events and has also held marketing and sales roles at Destination Gold Coast and PPHE Hotel Group in London.

    Maria Sykes, VisitBritain’s country manager for Australia and New Zealand said the team at VisitBritain was thrilled to have Nardi coming onboard.

    “With extensive experience working for some of Australia’s most respected tourism bodies, he is well placed to shape our commercial and trade strategy at such a pivotal time of growth for the ANZ market,” Nardi said.

    “Developing strategic commercial partnerships will be his primary focus as we continue supporting the industry, seeking to convert strong demand for Britain into bookings and inviting visitors to ‘Come See Things Differently’ in Britain.”

    In his role, Nardi will oversee VisitBritain’s strategic commercial partnerships and trade engagement strategy across the ANZ market. Supported by Trade Engagement Executive, Peta Evans, the team will continue to ensure that Britain’s enviable tourism offer remain both at the forefront of awareness and conversion for the Australian consumer and the travel trade.

    Latest News

    • Aviation

    Low-cost Indian carrier SpiceJet continues to burn cash

    It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

    • Attractions

    SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

    AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

    • Cruise

    Silversea taps Barbara Biffi as senior vice president for global sales

    Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

    • Technology
    • Travel Agents

    Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

    Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]