Aviation

Virgin Australia reveals new onboard menus, announces fare review

New onboard menus have been introduced on all Virgin Australia flights to give customers more choice and better value, according to the airline.

The highly-anticipated business-class menu launch heralds a new era of flying for the recently relaunched Virgin, with simple, modern, fresh and contemporary dishes, made using locally-sourced Australian produce, now being served at 38,000 feet.

Dishes include a range of hot meals, healthy salads and Australian classics, served on tableware, including crockery, glassware and cutlery.

Virgin’s new business-class menu will rotate on a bi-monthly basis and comes with all-inclusive premium Australian wine and beer, plus soft beverages and spirits.

Sarah Adam, general manager of product and customer at Virgin, said the new business-class menu had been designed with altitude in mind.

“It’s well-known that when you’re high above the clouds, you lose some sense of taste and smell, so this was a really important factor in designing the new menu so our food not only looks great, but tastes great in the air,” she said.

“We’ve really dialled-up the flavours in the food with the right seasoning and textures to provide a very competitive business-class experience for domestic travel in Australia.

“Supporting Australian farmers and producers was another important factor in designing the menu, so we’ll have seasonal Australian produce from local producers in dishes throughout the year.”

The airline’s new business-class experience also triggered a training refresh for Virgin cabin crew, with new hospitality standards that focus on customer engagement allowing more time in the cabin with guests.

Virgin said its new economy buy-onboard menu is designed to give travellers greater value by taking the previously included snack out of the ticket price.

Initially, the economy menu will feature the most popular snack and beverage items, including cheese and crackers and Australian wine.

Virgin plans to introduce a greater range of menu items later in the year when travel demand is expected to resume to near pre-COVID levels.

Virgin CEO and managing director Jayne Hrdlicka said today’s customers are more conscious about what they consume than ever before.

“We like to choose what we eat and what we drink throughout the day – we are simply extending that choice onboard as well,” she said.

“By removing snacks that aren’t valued by our guests, we’re able to structurally reduce airfares making it even cheaper to fly.

“We’ll continue to offer complimentary tea, coffee and water on all flights and the opportunity for guests to purchase their favourite menu items at a reasonable price,” she said.

Following a reduction in the price of business-class fares of up to 20 per cent last November in comparison with pre-COVID-19 prices, Virgin has also announced it will undertake a further review of its business and economy fare brands.

According to the airline, the new fare brands will deliver better value for travellers, provide more flexibility and choice when compared to travelling prior to COVID-19.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Events

Bali travel forced to refund attendees after “underwhelming” event

A festival aiming to quench the thirst of those who would rather be in Bali right now was forced to issue refunds and offer free entry after attendees claim they were lied to.

Share

CommentComments

Tourism

ScoMo “in no hurry” to reopen Australia’s international borders

It appears the likelihood of more travel bubbles being announced soon is about the same as ScoMo’s beloved Sharkies winning the NRL Premiership this year … not good.

Share

CommentComments

Destinations

YIPPEE! Two-way trans-Tasman bubble finally kicks off

Today is the day, folks! As of midnight last night, the two-way trans-Tasman bubble is FINALLY open! Get the lowdown on NZ flights and tour discounts right here.

Share

CommentComments

Technology

“Do not trust the GPS”: Google Maps places rural town 85km north of its actual location

According to the mayors of a handful of rural Aussie towns, this isn’t the first time the popular travel app has caused problems for them.

Share

CommentComments

Travel Agents

“We call it the triple win”: Global Work & Travel launches new affiliate program

Have you been searching for ways to earn some much-needed moolah ever since JobKeeper ended? Here’s one that doesn’t involve busking on the street or spinning signs.

Share

CommentComments

Cruise

CLIA to welcome 18 new ships with virtual showcase

The association is bringing you all the latest vessel news from the maritime world with this exclusive showcase.

Share

CommentComments

Hotels

GM appointed to lead Best Western’s newest Aussie hotel

Australia’s newest luxe boutique hotel has named its GM who, according to the accompanying press photo, has a strong beard game.

Share

CommentComments

Travel Agents

Savenio restructures commission model

There’s been plenty of tszujing happening over at Savenio lately. However, that’s not to suggest the “Fab Five” paid the agency network a visit.

Share

CommentComments

Aviation

Qantas still committed to October restart for international flights, says Joyce

Qantas’ CEO doesn’t plan on letting a few vaccine “speedbumps” get in the way of the flying kangaroo going international in October.

Share

CommentComments

Cruise

Florida Governor sues CDC and Biden administration, demanding resumption of cruising

The lawsuit claims the US government is “singling out” the cruise industry and costing the state billions.

Share

CommentComments

Destinations

Man blows almost $20,000 after refusing temperature check at Disney World

Today, in what NOT to do at Disney World, we bring you reports of a man who blew almost $20,000 after getting kicked out for refusing a temperature check.

Share

CommentComments

Road & Rail

Rail Europe launches fresh e-learning program for agents

Are you looking to get your rail bookings back on track? Go full steam ahead with this new online training tool.

Share

CommentComments