Qantas proves it’s still the Aussie favourite

Our beloved national carrier is soaring strong, proving its captured the hearts of the Aussie traveller.

Qantas brought it home in the Roy Morgan Customer Satisfaction Awards in 2014, wining both Domestic Airline and Domestic Business Airline of the Year.

In 2015, it kept a solid lead in both categories, blitzing the awards for February, while Singapore Airlines held onto its crown as the top International Airline.

In the quarter to February 2015, Qantas achieved an 87% satisfaction rating in the domestic airline category, just ahead of its regional brand Qantaslink, and comfortably ahead of third-place-getter Virgin Australia, who scored 79%.

Qantas was especially popular with its younger passengers, with 91% of Generation Z and 89% of Generation Y feeling pretty good about flying with the airline.

As a domestic business carrier, Qantas also came out on top at 84%, with Virgin hot on its trail at 75%, and while the international playing field is a tad more crowded, Singapore Airlines shows no signs of relinquishing its reputation as top dog, sitting ahead of Emirates, Qantas and Garuda.

“The quality of in-flight entertainment, seat comfort, meals and even other passengers can all impact dramatically on satisfaction levels — making Singapore Airlines’ consistently high results all the more impressive,” Roy Morgan Research’s CEO Michele Levine said.

“There is a lot at stake when it comes to international air travel: flights generally (but not always) take longer than domestic routes, and details that might be forgiven on a short 90-minute trip take on greater importance.”

“Qantas, meanwhile, continue to triumph in the domestic air travel categories, impressing business and leisure passengers alike. Even on shorter flights, there is plenty of scope to make the journey enjoyable, and Qantas has clearly mastered this art.”

It comes at the same time that TripAdvisor released its winners for the 2015 Travellers’ Choice awards for Travel Favourites, crowning Qantas Australia’s favourite airline.

It’s the second year the home-grown carrier has taken out the title, with travellers citing the loyalty program, in-flight service and customer experience as reasons why Qantas is named a favourite amongst flyers.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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