OTA fills Australian hotels; Asian travellers to thank

OTA fills Australian hotels; Asian travellers to thank
By admin


Expedia reported an 80% jump in travel demand from Asia for hotel bookings in Australia for the third-quarter of 2014, compared year-on-year.

The Q3 data revealed international travellers were staying longer, booking further in advance and were less likely to cancel their stay, according to Expedia’s sensior director of market management, David Hamblin.

“The Q3 data provided valuable insights for Australian operators looking to drive more business from Asian markets,” he said. 

“Underpinned by our sophisticated global network, our data enables us to share booking trends with our hotel partners to help them boost profitability. With these insights, we work with our hotel partners to target international travellers through merchandising campaigns, promotions and targeted sales,” Hamblin said.

Key findings for the period according to Expedia showed Malaysia to be the fastest growing Asian market, with triple digit growth, also reported from Taiwan, South Korea and China and the most popular cities for Asian travellers to visit were Sydney, Melbourne and Perth.

According to Expedia, Japanese travellers were the most organised booking on average 39 days in advance, followed by Singaporeans, however, Indonesian travellers spent on average $20 more per night than Australian travellers at $202 vs $180 respectively. Singaporean and Chinese travellers paid $179 and $178 per night respetively.

Following on trend, mobile bookings continue to rise with now one third coming in on a Friday or Saturday, and around half of all mobile demand taking place within 14 days from the date of stay. The fastest growing international markets for mobile demand in Q3 were Malaysia, China and Taiwan.

Latest News

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Tourism

Nielsen Data reveals brands spending big to attract Aussie tourists

TripADeal had the biggest outlay of the more than $153 million spent on travel and tourism advertising in Australia in the first quarter of 2024, followed by Virgin Australia and Flight Centre-owned Ignite Travel, new Nielsen Ad Intel data has revealed. And the industry ad spend enjoyed an increase of 8 per cent on the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]

  • Partner Content

My journey: Before becoming a travel agent I was… a palliative care nurse 

Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]