NSW celebrates 1mil youth travellers
NSW is celebrating its new title as number one preferred Australian destination for international youth travellers with over 1.1 million of them arriving in NSW during the year ending December 2015.
According to Destination NSW’s International Youth Travel snapshot, NSW is the most popular state, having received 56.9 percent of the total international youth visitor market, and injecting $4.8 billion into the NSW economy (up 19.3 percent).
Minister for Trade, Tourism and Major Events Stuart Ayres said the research highlighted the value of youth travellers to NSW’s visitor economy.
“The 15-29 year old market represents over a third of the total number of international visitors to the state, up by 6.8 percent on last year…with these visitors currently staying an average of 42.6 nights in the state, and spending more than $4,200 per trip, the youth travel sector continues to be a lucrative market for NSW hotels, restaurants and world class attractions, further boosting the State’s financial and visitor economy,” Ayressaid.
Destination NSW Chief Executive Office, Sandra Chipchase said that youth travellers seek adventure, immersive experiences and exciting city-based and regional events.
“Millennial travellers are true wanderers with many global destination options to choose from. We know they value adventure, affordability and unique travel experiences when selecting a destination – NSW ticks all the boxes,” Chipchase said.
The research further revealed over two thirds (62.1 percent) of youth visitors come to NSW for a holiday, followed by 20.4 percent who visit family and friends. Education is also a key driver of youth visitors with 12.7 percent coming here for education purposes.
For the holiday-makers, enjoying NSW’s restaurant and bar culture, shopping, visiting NSW’s famous beaches, sightseeing and taking in national parks were uncovered as the most popular activities for visitors to do.
“Many youth visitors arrive in NSW with a basic itinerary planned, booking additional experiences and planning to visit destinations within the State as they begin their tour. Both Sydney and regional NSW benefit from this growing visitor economy,” Chipchase said.
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