The new global campaign from Tahiti Tourisme aims to highlight the diversity of the destination, which a specific focus on the “lifeforce and spirit” of Polynesians which is known as “Mana”.
The Embraced by Mana campaign features crystal-clear lagoons, friendly people and vibrant culture, with the new slogan seeking to distinguish it from other popular island holiday locations.
Tahiti Tourisme director Australia New Zealand Robert Thompson explained that Mana was unique to the Polynesian way of life and a big part of what made Tahiti special.
“Whether visitors want to connect or disconnect, relax or get active, hide or seek, explore underwater or on land, there are many sides to the Islands of Tahiti. But at the core of it all is Mana, which encapsulates all that is remarkable about the destination,” he said.
“Mana is ever-present in Tahiti and whether they know it or not, everyone who visits Tahiti is touched by it. It’s the special aura, energy and power that embraces the Islands of Tahiti and leaves visitors feeling richer and more connected.”
The campaign is being rolled out across Tahiti Tourisme websites and social media around the world.
Check out the first installment of the campaign here: