Hong Kong Tourism Board launches it’s new campaign in style

Hong Kong Tourism Board launches it’s new campaign in style

What comes to mind when thinking of Hong Kong? The amazing cityscape? Dining hotspots? Modern skyscrapers?

This fabulous Chinese city offers all of this – but the Hong Kong Tourism Board (HKTB) are sick of people thinking Hong Kong doesn’t offer anything else.

Enter the new Guide to Cycling & Hiking in Hong Kong, a heavenly tool for active travellers and those who want to see more of Hong Kong than the concrete jungle side.

The guide was launched in between courses at the Doltone House Hyde Park – and whilst the food was pretty good, the beautiful guide booklet is even better.

If you haven’t been to Hong Kong, this will definitely make you want to book plane tickets, ASAP.

The new campaign encourages Aussies to shimmy into their active gear (yes, whilst on holidays) and head out on their feet or two wheels to explore a more ~organic~ side to Hong Kong – which shows it’s a destination that truly has something for everyone.

Think sunning yourself on one of the many, many islands that surround Hong Kong, or hiking up a huge mound of green to see the city and it’s surrounds from above.

Exhibit A:


To show visitors what they are missing out on, the HKTB has recruited a handful of local photographers to showcase the side of Hong Kong that Aussies rarely see.

As a result, they’ve captured off-the-radar landscapes and beautiful scenery, highlighting the impressive views you can experience firsthand.

How? By following a bunch of self-guided trails in the HKBT guide. Easy!


The guidebook is available from visitor centres around the city or as an e-version and is divided into three different themes: Hiking in Heritage; Picture-Perfect Vistas; and Geological Wonders, with each section detailing suggested trails, along with the estimated time required and difficulty levels. So even if you don’t think you can hike, there’s definitely one in there for you somewhere.

HKTB regional director Australia, New Zealand and South Pacific, Andrew Clark said Aussies have always held a strong affection for Hong Kong but they often get caught up in the buzz and don’t explore beyond the central areas.

“We really wanted to show how much more there is on offer in Hong Kong and also how easy it is to reach.

“Just a taxi or MTR ride away, the green rolling hills, quaint beaches and scenic villages quickly replace the bustling urban areas,” he said.

That sounds seriously good to us right about now.

Latest News

  • Destinations
  • Hotels

Delamore Lodge unveils newly refurbished accommodation

Delamore Lodge, Waiheke Island’s exclusive boutique luxury hideaway, has unveiled the newly refurbished Ataahua Owners Villa. While Ataahua means “beautiful”, the owners villa is a two-bedroom, two-bathroom apartment that offers complete privacy and self-contained luxury. The master bedrooms have sweeping views of the Hauraki Gulf waters, spacious super-king beds, ensuites with rainforest showers, and generous […]

  • Food & Beverage
  • Hotels

Hilton Honors extends its dine Like a Member promotion

Hilton Honors has extended its dine “Like a Member” promotion, allowing guests to get up to 25 per cent off on participating outlets in hotels and resorts within their portfolio. The offer is in effect until 31 December 2024 in all Hilton properties, excluding those in the Maldives, French Polynesia and outlets within Hampton hotels […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]

  • News

Travel becomes the leading retirement priority in latest Equip Super research

A staggering 71 per cent of Australians are prioritising spending their retirement savings on travel, according to a recent survey by leading superannuation fund, Equip Super. Health concerns were ranked as second as the most significant priority in retirement with 56 per cent and spending on hobbies and interests takes the third spot at 54 […]

  • Aviation
  • Technology

SITA wins Heathrow Airport’s confidence with contract extension for network infrastructure solutions

Global leader in air transport technology, SITA, signed a five-year extension with Heathrow Airport to support its vast and growing network infrastructure. The agreement sees SITA providing a wide range of network, telecommunications, and connectivity services, while introducing innovative new solutions to business operating within Heathrow. SITA has built a strong relationship with Heathrow since […]