Hong Kong Tourism Board launches it’s new campaign in style

Hong Kong Tourism Board launches it’s new campaign in style

What comes to mind when thinking of Hong Kong? The amazing cityscape? Dining hotspots? Modern skyscrapers?

This fabulous Chinese city offers all of this – but the Hong Kong Tourism Board (HKTB) are sick of people thinking Hong Kong doesn’t offer anything else.

Enter the new Guide to Cycling & Hiking in Hong Kong, a heavenly tool for active travellers and those who want to see more of Hong Kong than the concrete jungle side.

The guide was launched in between courses at the Doltone House Hyde Park – and whilst the food was pretty good, the beautiful guide booklet is even better.

If you haven’t been to Hong Kong, this will definitely make you want to book plane tickets, ASAP.

The new campaign encourages Aussies to shimmy into their active gear (yes, whilst on holidays) and head out on their feet or two wheels to explore a more ~organic~ side to Hong Kong – which shows it’s a destination that truly has something for everyone.

Think sunning yourself on one of the many, many islands that surround Hong Kong, or hiking up a huge mound of green to see the city and it’s surrounds from above.

Exhibit A:

SKM_C284e17112217160

To show visitors what they are missing out on, the HKTB has recruited a handful of local photographers to showcase the side of Hong Kong that Aussies rarely see.

As a result, they’ve captured off-the-radar landscapes and beautiful scenery, highlighting the impressive views you can experience firsthand.

How? By following a bunch of self-guided trails in the HKBT guide. Easy!

SKM_C284e17112217150

The guidebook is available from visitor centres around the city or as an e-version and is divided into three different themes: Hiking in Heritage; Picture-Perfect Vistas; and Geological Wonders, with each section detailing suggested trails, along with the estimated time required and difficulty levels. So even if you don’t think you can hike, there’s definitely one in there for you somewhere.

HKTB regional director Australia, New Zealand and South Pacific, Andrew Clark said Aussies have always held a strong affection for Hong Kong but they often get caught up in the buzz and don’t explore beyond the central areas.

“We really wanted to show how much more there is on offer in Hong Kong and also how easy it is to reach.

“Just a taxi or MTR ride away, the green rolling hills, quaint beaches and scenic villages quickly replace the bustling urban areas,” he said.

That sounds seriously good to us right about now.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]