Helen Wong becomes Nagano Tourism Organization’s first-ever Aussie representative

Helen Wong becomes Nagano Tourism Organization’s first-ever Aussie representative
Edited by Travel Weekly


    Helen Wong has taken on a new challenge, starting a new role as the first Australian representative to be appointed by Japan’s Nagano Tourism Organization.

    It’s a significant move by the regional tourism body that will result in a broader awareness and interest to the “naturally gifted” region.

    Nagano Tourism Organization will host a webinar on Tuesday, February 27 (noon – AEST) where it will unveil essential information on the prefecture.

    It’s the first time the Nagano Tourism Organization has taken such steps to appoint an Australian representative pointing to Australia’s standing as the number one English speaking country on its international arrivals list.

    Jigokudani Monkey Park in Nagano

    Based on the number of night stays uncovered in the most recent tourism statistics, Australia ranked third in the top 10 countries to holiday in Nagano, north-west of Tokyo.

    Only the nearby Taiwan and Hong Kong finished ahead of Australia followed by Thailand, Singapore, USA, China, South Korea, Indonesia, and the UK.

    Wong welcomed the latest challenge which she says will create strong interest and help boost numbers from Australia.

    “It’s an honour to be representing this breathtaking, naturally gifted corner of Japan,” Wong said.

    HELEN WONG – New Nagano Australian representative – 2024

    “Nagano has so much to offer with a great number of Australians already familiar with the ski fields, national parks, hot springs and, of course, the Jigokudani Monkey Park.

    “However, there’s a lot more to the region which needs to be highlighted in attracting newcomers and further building on the already impressive figures.”

    With more than 45 years’ experience in global tourism, Wong represented the Macao Government Tourism Office as well as the Shanghai Municipal Tourism Commission prior to the recent appointment. She also has her own events and travel business.

    Billed as the Rooftop of Japan, Nagano and its snowcapped mountains hosted the Winter Olympics and Paralympics in 1998.

    Find the details of Nagano’s webinar here.

    (Featured Image: Nakayama Plateau – Nagano Tourism Organization)

    Latest News

    • Regional
    • Tour Operators

    On Foot Holidays launches Ligurian Hills hiking tour promotion

    Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

    • Products

    Mandarin Oriental takes a dive into swimwear with $360 board shorts

    If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

    • Health & Wellness
    • Luxury

    Trisara showcases sustainable dining via wellspring program

    Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

    • Aviation

    Emirates SkyCargo expands fleet with five Boeing 777 freighters

    Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

    • Events
    • Tour Operators

    ITE HCMC 2024 focuses on sustainable tourism for creating a future

    The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

    • Appointments

    Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

    Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]