Tourism

Hawai‘i Tourism Oceania and National Geographic team up to explore responsible travel

Hawai‘i Tourism Oceania (HTO) and National Geographic have partnered to launch the latest addition to Eco Traveller, a global content series exploring the importance of responsible travel.

Hosted by Australian marine conservationist Laura Wells (pictured above), Eco Traveller Hawaii uncovers the inspiring people on the Island of Hawaii that are working towards a better future for their island.

Harnessing the influence of National Geographic’s voice to awaken people to change, the series speaks to the shared environmental and social mission between the two brands, shining a light on Hawaii’s forward-thinking approach to responsible tourism.

Eco Traveller Hawaii explores how to become conscientious tourists and help tackle issues including climate change and marine debris in some of the most beautiful and naturally diverse destinations in the world.

HTO’s country manager for Australia, Giselle Radulovic, said: “Across the Hawaiian Islands, it is embedded in the culture to both protect and respect the environment. Hawai‘i Tourism Oceania supports this philosophy.

“Our partnership with National Geographic is a way to show Australians how they can create a positive impact while travelling through Hawaii.”

Julia Scales, director of advertising and partnerships for Australia at National Geographic, said: “Partnering with Hawai‘i Tourism to launch the latest addition to our Eco Traveller series was a natural fit for National Geographic, in that our purpose is to inspire action through powerful storytelling.

“Hawaii is at the absolute forefront of accessible and future-focused travel, so we wanted to highlight the tangible steps being taken on the Island of Hawaii to improve attitudes toward tourism and interactions with the environment.”

The Eco Traveller Hawaii episode is now available online, comprising one 10-minute episode showcasing the environmentally-conscious travel practices being benchmarked in Hawaii to protect its diverse ecosystem.

Aligning with the release of Eco Traveller Hawaii, HTO also worked with National Geographic to produce a mini-documentary called Sea The Future.

The film follows a group of youth ambassadors from Australia, New Zealand and Japan as they travel to the Island of Hawaii with not-for-profit organisation Sea Cleaners to take part in a beach clean-up on a remote beach on the island.

The group of youth ambassadors in Sea The Future.

The newest Eco Traveller episode and Sea the Future are available online here.


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