Aviation

Hang on, an airline just for millennials?

Hannah Edensor

Yes, you read that right. The French national carrier, Air France, has launched a new airline that will cater to those aged between 18 and 35.

The airline, Joon, will start operating medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in summer 2018.

Joon is especially aimed at a young working clientele, the millennials whose lifestyles revolve around digital technology.

logo joon

According to Air France, the new brand has been “entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport”.

Joon, while not being a budget airline, says it has cut operating costs on these flights through a number of avenues, meaning airfares could end up cheaper anyway.

But, it promises to still offer original products and services that reflect those of Air France.

According to a release from Joon, the airline is “a lifestyle brand and a state of mind.

“Short, punchy and international, the name Joon is designed to address a worldwide audience.

Flight attendants will wear fun, youthful clothing that’s less formal than traditional hosties. The colour scheme is an electric blue, with sneakers and funky designs.

vestiaire femme vestiaire homme

“We started with our target customer segment, the millennials, to create this new brand that means something to them,” said Caroline Fontaine, VP Brand at Air France.

“Our brief was simple: to find a name to illustrate a positive state of mind.

“This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values.

“With Joon, we have created a young and connected brand that will give the Group a new impetus,” added Dominique Wood, EVP Brand and Communications at Air France.

“Designed for our millennial customers, it will offer more than just a flight and a fare, it will offer a global travel experience.”

Further updates on the brand’s content, products, services, destinations and range of fares will come in September.

In the Air France-KLM Group’s brand portfolio, Joon is Air France’s “complementary younger sister”, which will still aim to inspire its customers to travel with its elder sibling.

une_actu_2007_joon3

This new airline will be managed by Jean-Michel Mathieu, CEO of Joon. As such, he will join the Air France Executive Committee.

Franck Terner, CEO of Air France, commented, “The creation of a new airline is a historic moment in many ways. Joon is another step in the deployment of the Trust Together strategic project.

“Its creation will improve the profitability of the Air France Group, enabling it to reduce its costs and ensure the sustainability of its business model. Jean-Michel Mathieu, who has taken part in the development of this new airline since the start, today becomes its CEO.

“With all the Group’s teams, we are concentrating our energy on the successful launch of Joon.”

Check out a video sneak peek here:

 



SEE WHAT PEOPLE ARE SAYING

One response to “Hang on, an airline just for millennials?”

  1. …yeah… this is what airlines should be doing… instead of improving cabin comfort for travellers this airline resorted to age segregating… contributing more to carbon footprint and fuel wastage… i still have to see the pricing structure for this model but i can already smell epic failure for this business venture…

Leave a Reply

Destinations

Mauritius drops mandatory testing requirement

Another day another bloody beautiful destination becomes more accessible for rebound travel. We love to see it!

Share

CommentComments

Travel Agents

CTM completes acquisition of 1000 Mile Travel Group

Shout out to Corporate Travel Management, who have successfully doomed us to having Vanessa Carlton’s A Thousand Miles stuck in our head for the foreseeable future.

Share

CommentComments

Destinations

Vanuatu says Welkam back to Aussie visitors as first flight lands in Port Vila

Pack your suitcase because international travellers no longer have to quarantine upon entry to Vanuatu!

Share

CommentComments

Aviation

ATSB report sparks overhaul in Qantas’ safety instructions following passenger injuries

Australia’s transport safety authority raised concerns over the clarity of Qantas’ safety instructions after six passengers were injured evacuating a plane via an escape slide.

Share

CommentComments

Cruise

Aurora partners with education platform & expands into French-speaking markets

It’s berets and baguettes all ’round at the Aussie expedition company’s office today, while Travel Weekly makes do with a simple pairing of Jam Fancies and Aldi tea.

Share

CommentComments

Destinations

Tourism NZ celebrates first Matariki public holiday with music colab

New Zealand has scored a new public holiday for the Māori New Year, marking its first national holiday to recognise and celebrate mātauranga Māori.

Share

CommentComments

Destinations

This island is tipped to be the next coveted Italian destination

Are you done with Rome? Do you find Positano passé? You’re going to want to check out this little slice of Italian paradise… before everyone else does.

Share

CommentComments

Hotels

Marriott to implement minimum wage bump earlier than expected

Not only were the staff chuffed that they’ve gotten a pay bump, but receiving it earlier as well must have them over the moon.

Share

CommentComments

Hotels

REVIEW: Visit literal Paradise in the Maldives

by Chloe Noel De Kerbrech

Imagine an island with shimmering teal waters and perfectly white sand. Imagine an island you never want to leave. Actually, stop. You don’t have to imagine any of this because we found it.

Share

CommentComments

Cruise

Cairns welcomes Coral Princess’ maiden call

Crew members were also chuffed to be there, so much so that they learned the Cairns-Can, which is like the French can-can but with much more Four X Gold involved.

Share

CommentComments

Travel Agents

TravelManagers market supplier day goes ahead after two years of delays

Agents and suppliers spent a whirlwind day catching up at a special market event, though that’s not to say they bonded over fresh produce, at least, that we know of.

Share

CommentComments

Aviation

Bonza begins search for customer facing ‘legends’

Do you love giving safety briefings to a metal box full of people who are clearly not listening? Boy have we got news for you.

Share

CommentComments