Get the tissues ready: Tigerair launches emotional new ad campaign

Get the tissues ready: Tigerair launches emotional new ad campaign

Tigerair has launched a new tear-jerker of an ad campaign via its agency of record McCann Australia.

‘Go for it’ was developed off the back of consumer research which highlighted that the main reason people travel is to see loved ones, whether it’s for a birthday, an event, or just because.

The campaign has been created to encourage people to go for the moments that matter – because you can.

“At its heart, the campaign is about seizing the moments that matter, so Tigerair can connect you with your family and friends at any time,” Merren McArthurn, CEO, Tigerair said

“Once upon a time flying was a luxury, but with Tigerair you can go interstate for a weekend away, you can go because you need a break from the every day, you can go to see friends for dinner, or you can go for no reason at all.”

The marketing campaign will run for two weeks until the 15th of June and includes web, digital placements, YouTube, Facebook, Snapchat, Instagram and OOH.

The primary audience is the youth market, but the campaign features a range of demographics because it’s about going for the moments that matter with your family and friends.

This initial two-week campaign to launch ‘Go for it’, is just the beginning of a much larger and more long-term brand strategy for Tigerair.

Latest News

  • Products

Mandarin Oriental takes a dive into swimwear with $360 board shorts

If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

  • Health & Wellness
  • Luxury

Trisara showcases sustainable dining via wellspring program

Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

  • Aviation

Emirates SkyCargo expands fleet with five Boeing 777 freighters

Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]

  • News

Travel becomes the leading retirement priority in latest Equip Super research

A staggering 71 per cent of Australians are prioritising spending their retirement savings on travel, according to a recent survey by leading superannuation fund, Equip Super. Health concerns were ranked as second as the most significant priority in retirement with 56 per cent and spending on hobbies and interests takes the third spot at 54 […]