Flight Centre launches ‘prestigious principle brand’: Envoyage

Flight Centre Travel Group’s independent division is entering an exciting new era as it prepares to introduce a prestigious principal brand, Envoyage, to the market.

The brand will provide a true heart and home for independent travel agents and agencies with a polished new visual identity that reflects the Group’s experienced global community, industry-leading technology and comprehensive product marketplace.

In addition to elevating the existing Independent offering at Flight Centre Travel Group, Envoyage will branch out into unique extensions specialising in the lucrative and expanding areas of corporate and luxury travel.

The name Envoyage combines the notion of connection through envoy and travel through voyage. The “bridge” in the logo represents the growth journey our travel agents and agencies can experience and the incredible travel journeys their customers can go on with us.

Flight Centre Travel Group’s global leisure CEO, James Kavanagh, said a new global brand will allow the company to continue nurturing the huge potential they see in the independent travel space.

“Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model.

“It’s our ambition that Envoyage will become a global powerhouse – the most comprehensive, trusted and recognised independent travel brand in market.”

Flight Centre Travel Group global managing director of luxury and independent brands Danielle Galloway said Envoyage is the culmination of extensive market research, industry consultation and in-depth design.

“The new brand proposition is compelling, memorable and versatile.

“Our research tells us Envoyage conjures up a sense of aspiration, a feeling of security and an immediate association with travel and personalisation, so it truly embodies everything our independent division is about.

“Being part of Envoyage will offer agents the best of both worlds – the freedom of running their own business their way, coupled with the power of a truly global brand and community.

“We look forward to welcoming our existing network of incredible independent agents and agencies alongside newcomers into the Envoyage family.”

The roll out of Envoyage will start in the USA in March with Canada, South Africa, Australia and New Zealand to follow.

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