Marriott has made Expedia its preferred global distributor of B2B rates, availability and content.
From now on, agents will have to turn to Expedia if they want access to the hotel giant’s wholesale rates.
Last week, Expedia Travel Agent Affiliate Program (TAAP) told its ANZ members in an email that the rates would be available exclusively from 25 August.
The email said Expedia TAAP members will have access to higher-margin B2B rates from Marriott, offering competitive compensation to “maximise profits”.
According to Skift, the partnership will mean fewer deeply discounted rates on metasearch sites, and bed banks and tour operators will now have to sign up with Expedia – not Marriott – for wholesale rates.
Marriott International spokesman John Wolf told Skift the solution simplified the distribution landscape.
“This solution eliminated the complexity and inefficiency of today’s redistribution wholesale model and created a consistent and reliable shopping experience for travellers by ensuring accurate display of hotel descriptions, room rates and fees through known and trusted third party travel providers,” he said.
“This solution gives Marriott incredible strength in controlled and efficient distribution to 100,000-plus mid-size and small leisure travel providers.”
Featured image credit: iStock/Joel Carillet