Wholesalers

Exclusive with Wendy Wu Tours CEO: “Gone are the days of tour dossiers”

Daisy Doctor

For a company that began with an ad posted in a local paper offering an intimate tour through China, Wendy Wu has certainly come a long way in 23 years.

And for CEO Joe Karbo, the company is only just taking off.

Speaking to Travel Weekly, Karbo said that more than anything, Wendy Wu Tours is a company with a sharp focus on its customers.

When talking about the company’s goals for the year, Karbo insisted: “Understanding your customer is going to be the key to future success.”

As well as this, a relationship to trade is imperative.

“We have a strong commitment to trade and we believe it’s stronger than ever.”

Adding, “airlines are our main partners and were conscious of who we work with”.

Wendy Wu Tours’ recently launched online platform is also a strong focus of the company.

“We’re really proud of our robust online booking site.”

“Gone are the days of tour dossiers, now search experiences are online.”

“Our website experience is seamless, and travel agents and consumers are now able to book a tour in less than two minutes,” he added.

The website has also allowed the company to delve deeper into different demographics.

“The website is definitely attractive to younger travellers,” Karbo said.

Speaking of the site, Karbo also noted that “product innovation is completely necessary” to a company.

As well as products, Karbo said the company is extremely happy with the “double-digit commissions” available to agents.

“We have double-digit commissions for travel agents, we have a variety of products that every travel agent can sell.”

According to Karbo, agents can receive the double-digit commissions by “packaging tours together, organising visa and meals and plenty of other selling points.

The company is currently operating with a 70 per cent return rate and for Wendy Wu Tours customers, Japan is a country whose popularity is growing to new, unforeseen heights.

When speaking about the industry, Karbo was quick to point out that Wendy Wu Tours does not “sit down and compare the company to others.”

“Every company knows areas they need to work on its about improving what you do,” he added.

Overall, he is excited about the year ahead.

“Travel is the most competitive industry in the world and yet, we know all companies feel optimistic about 2018.”

“We are at the forefront of enticing customers.”

“Travel is the greatest gift in the world, its an experience, not material,” he said.

 

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Three more Aussie cities “within flying range” for Cebu Pacific, says commercial chief

by Huntley Mitchell

Travel Weekly sat down with the Filipino carrier’s commercial VP to chat about its Australian expansion plans. And, much to our delight, he brought us some burgers from Jollibee.

Share

CommentComments

Tourism

Flavour of the Week: New country managers for Tourism Australia, Scoot and Tauck + MORE!

New country managers are the flavour of this week in the travel industry. Peruse all the latest hires here.

Share

CommentComments

Tourism

Virtuoso CEO cancels Aussie trip amid coronavirus concerns as travel ban extended

Matthew Upchurch was scheduled to speak at the MTA conference over the weekend, but cancelled his trip yesterday.

Share

CommentComments

Destinations

‘It’s Out There’: Destination NSW shines spotlight on Broken Hill and Central Darling region in new campaign

Destination NSW has embraced its inner drag queen to promote one of the state’s most ‘out there’ regions.

Share

CommentComments

Wholesalers

Contiki offers 29 per cent off 29 tours on 29th February

If you think Travel Weekly is only running this story to try and blag a free Contiki trip, you’d be absolutely, 100 per cent correct.

Share

CommentComments

Cruise

Sir Richard Branson rewards truckie with free cruise

The man sent a tweet to Virgin’s CEO asking if he remembered a good deed he performed for him a decade ago. His response has sent Twitter into a frenzy.

Share

CommentComments

Aviation

COOKIEGATE: United freaks out flying community by temporarily axing cult cookie

As avid cookie fans, we can totally empathise with the passengers’ concerns and would have written a strongly-worded letter had the airline not amended its mistake.

Share

CommentComments

Travel Agents

Agent Wrap: Wendy Wu’s mega-famil, AAT Kings gives back to locals, Flight Centre helps deaf community + MORE!

This week’s Agent Wrap is so full of famil opportunities and incentives that Travel Weekly staff are considering retraining as travel agents to get in on the action.

Share

CommentComments

Events

Tourism

The Women in Travel Awards are back!

Attention all talented and hard-working industry females: it’s time to start working on your entry for this year’s Women in Travel Awards!

Share

CommentComments

Aviation

Air New Zealand fires back at Qantas with new safety video of its own

by Ali Coulton

The Kiwi carrier just launched a new safety clip starring a little girl in gumboots, a large CGI bird, a robot, and a big fuzzy green guy. It’s equal parts cute and cringey.

Share

CommentComments

Destinations

Aloha Friday Wrap: Hawaii to host historic festival, Oahu hotels update, Hawaiian Airlines’ punctuality + HEAPS MORE!

Looking to avoid doing any actual work this afternoon? The Aloha Friday Wrap is the perfect alibi.

Share

CommentComments

Aviation

Hawaiian Airlines marks 16 consecutive years as most punctual US carrier

Hawaiian Airlines remained North America’s most punctual carrier in 2019, according to the US Department of Transportation.

Share

CommentComments