Tourism

Events keep bringing home the bacon

Events are the money-makers, and the three levels of government are finally paying attention.

At least that’s the sentiments of Tourism Accommodation Australia, who says the emphasis lended by the Federal, State and Local governments on creating and attracting events is paying off.

The latest National Visitor Survey stats to come out of the top secret labs of Tourism Research Australia saw domestic tourism soar to new heights, with overnight domestic trips bumping up 7% in 2014, hitting 81.4 million.

Total visitor nights increased to 9% to 309 million, while domestic overnight spend recorded 6% growth to smash records and reach $54.4 billion.

Acting CEO of Tourism Accommodation Australia, Carol Giuseppi, said the figures shone a spotlight on how important events, festivals, and the overnight trips that come with it are for tourism.

“It is very encouraging that Federal, State and regional authorities are investing in creating, encouraging and attracting major events and festivals,” Giuseppi said.

“This is particularly important in regional Australia, where some areas have had to address reductions in mining and manufacturing. Investing in tourism infrastructure and marketing can produce significant long-term returns that have multiplier effects for the whole economy.”

Giuseppi added that while the overall NVS figures were very encouraging, a fall of 1% in domestic overnight holiday travel was concerning, especially when contrasted against a 6% increase in overseas holidays in 2014.

“The fall in the Australian dollar is still to have a major impact on Australian domestic tourism, according to the NVS statistics, but with a corresponding fall in fuel prices, the prospects for domestic holiday growth in 2015 and beyond are the best in many years,” she said.

“Australian destinations now need to ensure they have the attractions, events and facilities to attract holiday travellers who have had considerable exposure to international destinations over the past decade and will be looking for quality, value-oriented holiday options within Australia.

“Fortunately, Australia is undergoing its most significant hotel development phase in almost 20 years, and travellers will be able to experience new product covering all accommodation styles and budgets.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Cruise Wrap: Azamara’s cruise picks for 2019 to 2021, Scenic Eclipse guests get lucky in Antarctica + MORE!

We wrote the Cruise Wrap with our eyes closed today, on account of a slew of wonderful, FOMO-inducing announcements. We’d recommend reading with your eyes open, though. 

Share

CommentComments

Road & Rail

New luxury Australian train service launches

by Christian Fleetwood

Here’s hoping the train’s stopover in Coffs Harbour comes with a photo opp of The Big Banana.

Share

CommentComments

Tourism

Rapid tourism development blamed for Bali’s dwindling water supply

by Christian Fleetwood

Unsustainable tourism practices are being blamed for a shortage of freshwater in Bali, as Indonesia awaits an overdue wet season.

Share

CommentComments

Hotels

Accor invites industry to support ‘Uluru Statement from the Heart’

Australia’s largest hotel and resort operator is calling on the industry to come together to demand Indigenous voices be represented in the constitution.

Share

CommentComments

Events

Tourism

NTIAs 2020 launch: everything you need to know

Time to start practising your acceptance speeches and perfecting your media wall poses, because the 2020 NTIAs have just launched!

Share

CommentComments

Cruise

White Island update: death toll rises, Ovation of the seas leaves port

More people have now been confirmed dead and eight are missing in the aftermath of a devastating volcanic eruption on New Zealand’s White Island. 

Share

CommentComments

Aviation

Jetstar cancels 90 flights over pilot strike as smoke causes havoc at Sydney Airport

by Ali Coulton

Travellers booked with Jetstar would be well advised to double-check their flights following this big announcement.

Share

CommentComments

Midweek Interview

Midweek Interview with Turtle Island’s Racheli Evanson

This week, we went one on one with Turtle Island’s marketing director. But that’s not to say we engaged in a physical fight or dance-off with her.

Share

CommentComments

Aviation

Airline launches record label as it eyes entry to events industry

You’ve gotta hand it to the team at AirAsia. They sure know how to diversify their product line-up.

Share

CommentComments

Travel Agents

Flight Centre restructures leadership team, appoints two global CEOs (and a new Aussie MD)

Flight Centre has just dropped some HUGE news about its executive team. Find out who’s moving where here.

Share

CommentComments

Technology

“That middle-man model needs to evolve”: Troovo CEO says blockchain can solve inefficiencies

by Christian Fleetwood

It’s a technology that boasts a quarter-trillion-dollar industry gradually growing in importance, but why should the travel sector join the blockchain craze? All is explained here.

Share

CommentComments

Technology

Why the travel industry needs to take cybersecurity seriously

by Ali Coulton

Cybersecurity isn’t the sexiest topic, but it can have massive implications for your business, your brand and, of course, yourself. Here’s what you can do to counter data theft.

Share

CommentComments