Cooks video best thing since AirNZ clip

Cooks video best thing since AirNZ clip

Agents discovered there are a lot of new and easy ways to sell the Cook Islands on its annual Industry Blitz.

More than 500 agents registered to attend events in Melbourne, Brisbane, with the tourism board hosting its grand finale in Sydney last night.

“This year’s roadshow is designed to position the Cook Islands as a unique destination choice, quite distinct from our South Pacific competitors,” General Manager Kerryn Cook, said.

The roadshow coincided with a consumer sale tagline ‘You’ll love discovering new’, promoted in digital and social media advertising, including an associated TripAdvisor campaign clicking through to a full range of partner packages from $1142 for flights and six nights’ accommodation on www.sale.cookislands.travel/packages.

A special Air New Zealand industry airfare has been released for a limited time only. Book by 15 September 2015 for $516 return, including taxes (total price may vary due to exchange rate). Valid for travel 24 October–25 December 2015, 9 January–8 April 2016 and 23 April–1 July 2016.

Cook also confirmed the tourism board will also host 40-60 travel agents on a mega famil next March, based on agent sales, with details to be released in coming weeks.

However the highlight of the night was the screening of its latest social media video featuring two 12 year old Cook Island boys, Teio and Maki, promoting the top 10 reasons to visit.

The Katu kanga (playful boys) clips are also part of the island’s largest domestic marketing campaign in years, the Kia Orana Values project. “This is all about bringing the Cookies’ infectious humour and innate friendliness to the fore in destination marketing, as well as educating Cook Islanders about how much visitors value their inherent national characteristics,” Cook said.

Check out the video below – it’s well worth the time.

https://youtu.be/eB9ITxKA7r8

Email the Travel Weekly team at traveldesk@travelweekly.com.au

cook islands cook islands tourism video

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]