Aiden announces new resorts in India, Scandinavia + reveals holographic concierge services
Aiden, a boutique brand under the Best Western Hotel (BWH) groups’ umbrella, is set to grow by over 200 per cent in the years ahead with the portfolio doubling in size in 2023 alone.
The launch of Aiden in India and Aiden in Scandinavia resorts will also offer a ground-breaking hologram concierge service that marries innovation and superior guest service to bring a truly unique and modern experience.
Aiden offers guests access to the pinnacle of boutique, resort and upscale lodging, and an experience as unique as the destination of each hotel. The brand currently boasts 19 hotels in key travel destinations around the world, such as Australia, France, Italy, South Korea and across the U.S in cities like Scottsdale, Arizona; Austin, Texas; and Berkley, California.
“There’s no denying that travellers today are seeking distinctive experiences that embody the character of their hotel’s destination, and that’s what Aiden is all about,” said Larry Cuculic, president and chief executive officer.
“This brand delivers on the evolving interests of today’s travellers, giving them a boutique experience from a trusted global hotel company. Developers are recognising the traveller interest in Aiden as well – the brand is quickly becoming the boutique hotel of choice for the next generation of developers.”
Managing director, BWH hotel group Australasia, Graham Perry said the business is also growing in Australia, “After the successful launch of Aiden Darling Harbour into the Sydney market in January 2022, this boutique lifestyle brand has grown from strength to strength. It is resonating strongly with hoteliers, investors and developers seeking flexibility in creative design.
“This has led to two additional Aiden contracts in two other Australian capital cities with multiple more in the pipeline. Aiden is a true success story for BWH Hotel Group. In 2023 the new traveller is looking for experiences not hotels and Aiden fits this mould perfectly.”
“Each Aiden hotel is uniquely crafted to provide travellers with a one off experience reflecting the personality of the destination in which it is located,” he said.
Aiden Darling Harbour exterior (mock up). (Supplied)
The Scandinavian portfolio of Aiden hotels will be built in strategic locations, such as near universities, larger companies and event venues and sustainability will be central to the Scandinavian Aiden portfolio with solar roofing and modular design driving environmental efficiencies at many of these hotels.
The first will open in February in the city of Herning, and will be Denmark’s first modular built hotel and will offer 204 rooms, a gym with a sauna, conference rooms and inviting areas for socialising or working.
“We are excited about the remarkable growth we’re seeing in our global Aiden portfolio,” said Ron Pohl, president of international operations.
“We look forward to continuing to bring this exceptional product to life in destinations across the globe.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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