Hotels

Best Western enters luxury space with new acquisition

Best Western Hotels and Resorts has acquired global hotel brand WorldHotels, adding a luxury element to its portfolio.

WorldHotels, which represents a collection of around 300 unique and special hotels and resorts around the world, will maintain its distinct personality and individuality while benefiting from Best Western’s robust and scalable E-Commerce platform, strong partnerships, award-winning sales and marketing support, and powerful revenue engines.

“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO of Best Western Hotels & Resorts.

“I have the utmost respect for WorldHotels and believe in its vast potential.”

Geoff Andrew, CEO, WorldHotels said the combined power of the two brands sets the stage for a bright future for Best Western and WorldHotels.

“Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow both Best Western and WorldHotels in key markets,” he said.

According to Best Western, the hotel giant has been on a “journey of incredible transformation” over the past few years, expanding its portfolio to 13 brands to reach a broad range of guests.

“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity,” Kong said.

“We truly believe our platform will build the WorldHotels brand and attract many more independence-minded, quality hotels to join.  We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Thai national park sends trash to litterbugs’ houses

We reckon this strategy should be employed everywhere, and it’s not just because it means that we would be allowed to post dog poop to our colleague when the office dog leaves a nasty surprise.

Share

CommentComments

Travel Agents

AFTA suffers $450K annual loss

by Huntley Mitchell

AFTA’s financial health has been laid bare in its annual report, with the federation swinging to a loss.

Share

CommentComments

Aviation

Virgin, Qantas boost flights between South Australia and NSW

by Christian Fleetwood

With South Australia on track to open its border to NSW residents from midnight, neither of the rival carriers wanted to be outdone in capitalising on the good news.

Share

CommentComments

Cruise

Cruise Wrap: Aussies keen on Euro cruises, New CLIA training, Antarctica cancellations + MORE

This week’s Cruise Wrap is brought to you by three shots of espresso, half a pack to Tim Tams and plenty of cuddles with the office dog.

Share

CommentComments

Technology

Serko appoints new chair

The ASX-listed corporate travel tech player has found its new chair. As in the boardroom leader type – not the one with four legs and sometimes wheels.

Share

CommentComments

Wholesalers

Wendy Wu Tours expands to the Middle East

And today’s reason for why we wish international borders would hurry up and open is this blockbuster new offering from Wendy Wu Tours.

Share

CommentComments

Hotels

Accor’s Simon McGrath urges Queensland to set hard border opening date

by Christian Fleetwood

While Simon McGrath is smiling in the accompanying photo, his commentary is a lot less happy.

Share

CommentComments

Cruise

P&O Cruises axes BDM model for more centralised approach

The cruise line has flipped its travel agent support system on its head and done a 180. Next, it will try to perfect the worm and a double backflip.

Share

CommentComments

Destinations

Four unforgettable experiences found in Malaysian Borneo

by Sponsored by Tourism Malaysia

A Malaysian state well-known for its islands and wildlife parks, Sabah provides ample wildlife experiences in the outdoors.

Share

CommentComments

Midweek Interview

Life in the time of COVID-19 with Klook’s Jonathan Williams

This week, we chat with Klook’s marketing director for Australia and New Zealand about Pete Townshend, ambient anxiety and his jaunts to the South Coast.

Share

CommentComments

Aviation

Taxpayers paid 10 times fair value for land next to Western Sydney Airport, audit finds

It turns out the land that may be used to construct a second runway at the new airport was purchased for way more than what it was worth a year earlier.

Share

CommentComments

Technology

BGH Capital expands travel footprint with investment in Aussie OTA

It failed to nab Virgin, but secured a takeover deal with Village Roadshow. Now, the private equity firm has befriended an OTA.

Share

CommentComments