Accor has teamed up with the International LGBTQ+ Travel Association (IGLTA) to promote safety and inclusivity for all in the hospitality space.
The global partnership is the first step in the hotel giant’s commitment to making LGBTQ+ team members, clients and communities feel welcome and valued.
With an annual reach of more than four million LGBTQ+ consumers, the platinum-level partnership with IGLTA commits Accor to promote LGBTQ+ tourism and signals the group’s values as an open and inclusive company to LGBTQ+ communities.
Accor has long taken a proactive and engaged approach to diversity, equity and inclusion, whether it is through implementing internal inclusion policies, promoting external messaging such as Ibis’ ‘We are Open’ campaign, or sponsoring Pride marches.
Steven Daines, chief talent and culture officer at Accor, said the company was proud to be joining global firms in celebrating and advancing LGBTQ+ tourism.
“With more than 260,000 Accor team members in 110 countries, diversity makes us who we are – it forms our very identity and defines our people-first culture,” he said.
“As a group, we are whole-heartedly committed to ensuring the LGBTQ+ community feels welcome.
“We hope our collaboration with IGLTA today will further consolidate our aspiration to be the reference point in the hospitality sector for LGBTQ+ employees and guests.”
John Tanzella, president and CEO of the IGLTA, said: “We have long admired Accor’s commitment to diversity, equity and inclusion, and are thrilled to expand our relationship to an integrated, year-round approach to advancing LGBTQ+ travel.
“Accor’s commitment to creating safe, welcoming experiences for LGBTQ+ travellers and to championing diversity within their team perfectly aligns with IGLTA’s mission and the work of our global partners.”
Featured image source: iStock/Kira-Yan