New loyalty program to reward corporates

New loyalty program to reward corporates
By admin


Starwood has launched a loyalty program for the corporate and MICE industry called SPG Pro to build on the success of consumer loyalty program SPG, which is responsible for half of the hotel group's occupancy figures. 

"We’re focusing our powerful loyalty lens on B2B to cultivate ever stronger and more personal relationships with our global customers who deliver guests to our hotels,” Starwood president  Frits van Paasschen said.

Business to business travel represents almost 70% of Starwood’s room revenue and includes corporate travel, meetings, events, leisure and wholesale travel.

The top 1% of corporate accounts represents 40% of Starwood’s business to business revenue. 

"New global travel patterns are driving more corporate, leisure and meetings business than ever before and with each 1% share shift in this business, we add $80MM in revenue,” Starwood sales vice president Christie Hicks said.

 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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