Orbitz to power JTG online presence

Orbitz to power JTG online presence
By admin


The prohibitive cost and time associated in developing a digital platform in-house led to Jetset Travelworld striking a deal with Orbitz to power its new online offering, JTG chief executive Rob Gurney said.

He told Travel Today it was crucial to get the technology to market soon and that could be achieved through the Orbitz deal.

It was “self-evident and borne out in consumer research” that a digital presence, coupled with its retail network, was vital to the future success of the business, he said.

The long-term strategic partnership will see Orbitz power the helloworld online travel site.

“Customers are increasingly looking for the ability to research and book their travel through both online and offline channels. We want our franchise network to share in this growth,” said Gurney.

“OWW’s powerful global technology platform will provide JTG with robust desktop booking functionality, as well as industry-leading mobile capabilities. This will offer customers mobile-optimised booking experiences and mobile-enhanced applications. The technology platform, powered by Orbitz, promises to provide helloworld’s online customers with a best-in-class shopping and booking experience.”

The online presence will be “highly complementary to the strength of the retail network”, he added, and will allow helloworld to “participate in one of the fastest growing segments of the travel sector in a way that has not previously been accessible”.

Orbitz chief executive Barney Harford said: “We already have an excellent working relationship with JTG on a number of fronts and this is an opportunity to further strengthen our partnership.

“JTG and Orbitz Worldwide have agreed to key commercial terms that allow a pathway to a long-term strategic partnership. This will provide JTG with a highly competitive online offering which will directly benefit consumers through a combination of great online and full-service travel agencies under one umbrella.”

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