South African Tourism (SAT) is seeking conversions with its latest campaign entitled It’s Time, as it reported success for its efforts to grow awareness of the destination beyond its safari experiences.
The integrated multi-platform campaign is an extension of SAT’s Bucket List campaign which has seen more than 5,000 bucket lists created using the dedicated app since its November launch.
The latest instalment aims to motivate Aussies to book South Africa as their next holiday by highlighting its range of value-for-money experiences.
“Travellers including Australians are always looking for something different, they are looking for awesome experiences and unique stories to share,” SAT general manager Australasia, Lalie Ngozi, said.
“We are highlighting that there’s no better place to do this and to discover everything about what the Rainbow Nation has to offer.”
The campaign draws on the experiences of four Australian women – Roxanne Vitalone, Janna Zeglis, Mikaila Faber and Melleesa Zeglis – who were selected from more than 100 applications to become the faces of the campaign. Their experiences in South Africa included cage diving with Great White sharks, discovering the winelands of the Western Cape and the nightlife of Johannesburg.
“Since returning, the girls have already planned their next trip which only highlights the love affair Aussies experience from the very first moment they arrive in our country,” Ngozi said.
“It’s reassuring for these young, carefree women to return and speak of how easy it was to experience everything on offer. They even describe Cape Town and Johannesburg offering similar lifestyles to that of Sydney and Melbourne.”
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