News

Geckos closes trips to travellers outside 18-39 bracket

Geckos Adventures has confirmed it will no longer welcome travellers outside the 18-39 age bracket on its tours, even though the move is likely to hit its bottom line in the short term.

The company, part of the Intrepid Group, has always positioned itself as a youth product but the move represents the first time all Geckos-operated trips will be exclusive to 18 to 39 year olds.

From the new brochure season, it will be “making it clear” that trips are now only suitable for those that fall into this age group, general manager Steve Wroe told Travel Today.

However, he admitted that, although the average age of a Gecko’s customer is 27, in 2013 around 25% of Geckos customers fell outside the 18-39 age bracket.

Nonetheless, he is confident that the loss of such a large chunk of business will not damage the brand going forward.

“Geckos is taking a long term approach to this,” he said.

“We’re confident that a stronger brand alignment with a youth-only focused product will attract and build on the 18-39 year old demographic in the medium to long term.”

Customers who do not meet the age criteria will be “strongly encouraged” to book an Intrepid Basix trip in order to retain their business.

“The Basix range is similar to Geckos in that there is a lot of free time, fewer inclusions and good price points,” Wroe said.

He stressed that product will remain the same, with the age focus the only change.


SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Cruise

“Abducted by luxurious pirates!” Crystal Cruises ship heads to Bahamas after US issues arrest warrant

The Crystal Symphony is channelling its inner OJ Simpson by running from the law. Unfortunately the cruise ship doesn’t have Al Cowlings by its side to keep it going.

Share

CommentComments

Aviation

United Airlines flight turned back after passengers start a “riot”

These two unruly passengers decided “if I can’t have business class seats, then no one can have business class seats!”

Share

CommentComments

Aviation

Scoot to resume Singapore-Gold Coast flights in February

Ready your wallets, because this may be one of the more expensive Valentine’s Days with a spontaneous venture to south-east Asia.

Share

CommentComments

Travel Agents

Travel workers stage national day of action urging politicians to introduce AFTA’s recovery package

Travel industry folk across the country are participating in a National Travel Day of Action outside the offices of key federal and state parliamentarians today to speak up about the industry’s unique struggle.

Share

CommentComments

Hotels

Club Med’s Pacific boss speak out against WA’s delayed reopening

The kings of the all-inclusive holidays have signalled their support for WA’s travel agent community, blowing a big raspberry in Premier McGowan’s direction.

Share

CommentComments

Hotels

REVIEW: QT Melbourne is a luxury boutique with a rock ‘n’ roll mentality

by Ali Coulton

QT’s Melbourne property is the embodiment of everything we love about the Victorian capital – it’s both uber-chic and a little bit bad-ass.

Share

CommentComments

Aviation

Qantas group cuts capacity after WA delays border reopening indefinitely

Aussie airlines are having to continuously lower expectations, announcing more cuts than a post-lockdown hair salon.

Share

CommentComments

News

ICAO Report says Ryanair bomb threat ‘deliberately false’

by James Harrison

The new report from ICAO has exposed a bold move of political repression by the Belarusian president, who allegedly orchestrated a bomb scare on a Ryanair flight.

Share

CommentComments

Travel Agents

Agent shines a light on cruising in a time of COVID

After two years of being denied her usual travel escapades, this Queensland-based travel agent had the opportunity to dust off her suitcase and give travellers confidence by sharing her experience.

Share

CommentComments

News

Entry restrictions eased for international travellers

by Ali Coulton

Those with a debilitating fear of having foreign objects wedged in their noses will be over the moon upon reading this recent announcement from the Minister of Health.

Share

CommentComments

Hotels

Fitzroy Island Resort gets million-dollar makeover as bounce-back anticipation grows

Queensland’s ultra-luxe island resort is about to get at least 60 per cent more lavish, by our reckoning. However, we made that stat up on the spot so best to just click here and see for yourself.

Share

CommentComments

Tourism

Journey Beyond Group Looks Beyond 2022 and Releases 2023 Season!

by Sponsored By Journey Beyond

Journey Beyond is going above and beyond to take you to infinity… and beyond. Or at least to 2023, a good start!

Share

CommentComments