Cosmos seeks to highlight value of group travel

Cosmos seeks to highlight value of group travel
By admin


A new online video from Cosmos aims to promote the benefits of group travel while driving bookings to its travel trade partners.

Part of a new trade advertising campaign to support the launch of its 2014 Cosmos Europe program, the two-minute clip highlights the savings offered by the mode of travel by contrasting the experiences of two different travellers – one who plans their trip themself and another who opts for a Cosmos-organised holiday.

“We wanted to dispel the common misconception that travelling independently and making your own arrangements is cheaper,” marketing manager Australasia Christian Schweitzer said.

He highlighted the new video as an “informative tool” for both agents and consumers.

“Travelling with a professional like Cosmos provides much better value and can be a lot more rewarding,” Schweitzer said.

Watch the video here:

http://www.youtube.com/watch?v=G9A5djPs8pM

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