A new logo and brand promise have been unveiled by technology firm Amadeus as it commits to working with customers and partners to “shape the future of travel”.
Both the new visual identity and the tagline are part of a plan to clearly communicate its “purpose and promise” to its customers and partners.
“We know that we are unique and what we offer makes us stand out from the crowd so now more than ever is important that we clearly express who we are, what we stand for and our aspirations for the future, both for us and for the industry, with an individual look and voice that is ours and ours alone,” Amadeus said.
“We want to ensure that how we look and what we say clearly reflect and communicate what we stand for and we fell the new visual identity shows a modern company, with strong historical roots and values, and a purpose to shape the future of travel. Not alone, but together with our customers and partners.”
In addition to the new logo, Amadeus has added shapes and more colour to its look and feel. The “adaptable, fluid” nature of the new graphical style aims to reflect the “dynamic” nature of the firm’s relationships with its customers and partners.
With travellers increasingly expecting more personalised, connected, and sustainable travel, it invited the industry to dicuss ways that connecting industry players and leveraging “big data” can benefit the future of travel.
Check out the below infographic to see how the Amadeus logo has changed over the last 27 years: