Phu Quoc positioned to be the face of luxury tourism in Vietnam

Phu Quoc positioned to be the face of luxury tourism in Vietnam
Edited by Travel Weekly


    Sun Group, one of Vietnam’s leading integrated hospitality, entertainment, infrastructure and real
    estate companies is positioning Phu Quoc for a bright new era of luxury tourism.

    Collaborating with strategic partners, including aspirational brands, world-renowned architects and dazzling designers, this forward-thinking company is crafting a series of highly original five-star hotels and resorts that will attract the world’s most discerning travellers to Phu Quoc.

    Sun Group has already created some of Phu Quoc’s most sought-after places to stay, which have elevated the island’s hospitality scene to new levels of excellence.

    Crafted by Bill Bensley, the maverick of sustainable luxury design, the 234-room and suite JW Marriott Phu Quoc Emerald Bay Resort opened in 2016 and has already won multiple accolades, including 1st place in Travel + Leisure’s “Top 10 Best Resorts in Southeast Asia,” a 6th place in the “Top 100 Best Resorts in the World.” It was also chosen as the setting for the extravagant seven-day wedding of Indian billionaire Kaabia Grewal, which featured 700 guests and 125 performing artists!

    In addition, the 375-villa New World Phu Quoc Resort, which is operated by the prestigious Rosewood Hotel Group, was named as the “Best Villa Resort in Asia” in the Haute Grandeur Global Awards, and La Festa Phu Quoc Curio Collection by Hilton, which is inspired by Italy’s Amalfi Coast, is set to welcome its first guests in the coming weeks.

    Most recently, the company signed a milestone agreement with Marriott International that will introduce two more illustrious luxury hotel brands to Phu Quoc. Conceived by 10Design, the acclaimed architecture studio, The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped property with 305 rooms and suites and first-class facilities, including a Luxury Collection Spa and extensive event space.

    The Ritz-Carlton Reserve, Hon Thom Island will be a blissful beachfront boutique retreat designed by Bill Bensley and featuring just 40 pool villas and five-star facilities, including a beachfront wedding venue. Upon opening, it will join a highly exclusive collection of just six Ritz-Carlton Reserves worldwide.

    “Phu Quoc is no longer an emerging tourism destination – it has already arrived on the world stage,” chairman of the board of directors, Sun Group, Dang Minh Truong, said.

    “Now, we are entering a new phase, as the ‘Pearl Island’ becomes a dream destination for luxury seekers.

    “We understand that today’s affluent travellers are demanding new experiences they can’t find anywhere else.

    “By working with the industry’s top hotel brands, designers and architects, Sun Group is successfully elevating the island’s tourism industry to new levels of refinement and elegance, all amid the stunning backdrop of Phu Quoc’s beautiful beaches and spectacular scenery.”

    Latest News

    • Attractions

    Wackadoo! Bluey’s World is set to open in Brisbane

    Wackadoo! The eagerly anticipated Bluey’s World is set to open in Brisbane, on 7 November, offering families an unforgettable Bluey adventure with tickets on sale from tomorrow. Bluey’s World is a one-of-a-kind, immersive experience that will take visitors into the Heeler’s iconic family home, backyard and beyond – for real life. Get ready to play […]

    • Destinations

    Listening to whales, followed by Ales and Prawn Tails on the Sunshine Coast

    Queensland’s Sunshine Coast is preparing to welcome more than 40,000 humpback whales that are making their way up the Australian east coast on their annual migration. The Sunshine Coast is one of Australia’s premier whale tourism destinations, built on its long-established whale watching cruises and Sunreef’s pioneering Swim with Whales experience, which celebrates its 10th […]

    • Aviation
    • Travel Agents

    Webjet relaunches partnership with AirAsia with a huge Asia flights sale

    Online travel agency Webjet has have relaunched their partnership with AirAsia with a huge Asia flights sale, available until 2 June. To give customers a greater breadth of choice and price point, hundreds of new flight options to Aussie favourite destinations have been added, including Bali, Kuala Lumpur and Bangkok via AirAsia, AirAsiaX, Thai AirAsia […]

    • Luxury

    Why luxury clients are opting for immersive experiences over material items

    The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

    • Conferences

    Empowering underserved communities: Expedia Group’s drive for more inclusive travel

    Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

    • Cruise

    P&O rescues Rotary volunteers after collapse of Air Vanuatu

    P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

    • Destinations

    Intrepid continues expansions with launch of first DMC in Jordan

    Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

    • Appointments

    Minor hotels appoints Puneet Dhawan to key Asia role

    Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

    • Appointments

    Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

    Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]