Caravan Industry Association of Australia has $1m up for grabs via new campaign

An aerial of Caravans and cars camping on Perlubie Beach, Streaky Bay, South Australia
Edited by Travel Weekly


    An incredible opportunity from the Caravan Industry Association of Australia awaits one lucky camper: the chance to win $1,000,000 by enjoying a road trip and supporting local tourism and regional economies.

    Australia’s love affair with camping continues to see record growth in interest for caravan and camping holidays in 2023, reaching a 20 per cent increase above 2021/22 with 60.9 million nights taken, 15.1 million trips & a record number of RV registrations totalling to 792,713.

    In an effort to remind everyday Australians you can have an incredible holiday without breaking the bank, we have brought back the Road to a Million campaign.

    Road to a Million campaign

    The campaign will inform Australians of the benefits of caravan and camping, providing educational content regarding the best camping equipment, suggested itineraries, recipes, fun and games for all the family plus much more.

    “Caravan & Camping is Australia’s best value holiday, not only do you get the best value for money, but you also reconnect to nature, to your relationships and vanquish the everyday stresses of life,” said Keelan Howard, general manager of marketing at Caravan Industry Association of Australia.

    The further participants venture from their designated capital cities, the more points they accumulate.

    The campaign begins on October 1, 2023 and ends on February 29, 2024.

    Not only is this campaign beneficial to get participants camping, which is fundamental for boosting health and wellness, but it’s also great for supporting regional Australia.

    To help spread the message, use the hashtag #RoadToAMillion and tag @letsgocaravanandcamping on Instagram and Facebook.

    Latest News

    • Cruise

    P&O rescues Rotary volunteers after collapse of Air Vanuatu

    P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

    • Destinations

    Intrepid continues expansions with launch of first DMC in Jordan

    Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

    • Appointments

    Minor hotels appoints Puneet Dhawan to key Asia role

    Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

    • Appointments

    Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

    Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]