ANZ travellers looking to spend over $1.7b this Easter
New survey insights released by Blis, an audience data platform, has found that one in ten Aussies and 20 per cent of Kiwis plan to travel during the Easter holiday period.
With one in four travellers intending to spend $2,000 or more in their local currencies, ANZ travellers plan to spend more than AUD$1.7 billion on their Easter escape.
The Blis Travel ANZ Consumer Pulse Survey shows an increased intent to travel later in the year, with 20 per cent of Australians and nearly 30 per cent of New Zealanders planning a trip in the months following the Easter break. That gives brands a huge opportunity to engage with a potential audience of 5.2m Aussies and 1.5m Kiwis while travel is top of mind.
The study goes further to explore travellers’ preferences when it comes to destinations. During Easter, 53.5 per cent of Australians plan to travel within their state and over half of Kiwi travellers (50.3%) plan to travel domestically. While international travel is still not back to pre-COVID levels, Australian travellers are two times more likely to plan a trip abroad post-Easter compared to the Easter holiday period.
“With travel restrictions well and truly behind us, there is a re-energised desire to travel over Easter and later in the year,” said Emma Jayne-Owens, Blis APAC managing director.
“Our insights show that, while people are still planning to travel over Easter, they are more inclined to make bigger plans, such as travelling abroad, later in the year. As a result, brands have a huge opportunity to reach customers across Australia and New Zealand by tailoring their media strategy according to travellers’ plans.”
In New Zealand, the numbers are even higher, with 54.7 per cent of travellers planning an international trip post Easter, compared to just 17.8 per cent during Easter. Blis footfall data shows growth at airports, hotels and petrol stations as early as March and throughout April, indicating that people are looking to travel again in numbers.
Two thirds of those surveyed said they would travel for a week or more, adding the school holiday break to their travel plans.
The research also states that today’s travellers are feeling the interest rate pinch and are looking for value. Whether they’re planning a short trip away or an extended holiday break, one in two are looking for value above anything else – opting for prepaid deals, camping trips or all-inclusive package getaways. In comparison, just one in five are investing in luxury escapes, and a third choose experiential holidays, such as cruises, beach escapes and sporting trips.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Blis Blis Travel ANZ Consumer Pulse Survey Emma Jayne-OwensLatest News
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