Tourism Tasmania appoints Red Havas to lead global PR

Tourism Tasmania appoints Red Havas to lead global PR

Red Havas has been appointed as the global communications agency for Tourism Tasmania, responsible for the delivery of global PR strategy and coordination across key markets.

Working closely with Tourism Tasmania, Red Havas is work towards encouraging key international markets to experience the freedom, excitement and unique curiosity of Tasmania by developing a global communications program that will build awareness of the Tasmania brand and drive visitation. 

Led by the Australian-based team, the global remit will be activated by the Red Havas network in New Zealand, United Kingdom and Singapore, with the United States supported on a campaign basis alongside the reappointed PR agency Julie Earle-Levine Consulting. 

“Tasmania is a travel destination that punches well above its weight in terms of stories and experiences,” CEO, Tourism Tasmania, Sarah Clark, said.”

“We’re looking forward to working with Red Havas to really tap into those unique stories and increase our global presence across top-tier media outlets, while strengthening our ambition to make a positive impact on tourism around the world.”  

“We feel very privileged to be appointed as the Global Communications Agency for Tourism Tasmania and to partner with their incredible team to showcase Tassie to the world,” Global CEO, Red Havas, James Wright, said. 

“Tasmania provides a rich source of storytelling and we are energised by the opportunity to capture the island’s culture and diversity, leveraging our deep credentials and relationships in key markets to encourage people to experience the destination.

“Having visited many times, I can say the feeling of the culture and environment is truly an antidote to the fast-paced and cluttered reality of today’s busy world.” 

The Red Havas Global Hub based in Australia will be collaborating with Tourism Tasmania’s marketing team and global agency network to develop a global communications program, including PR and content development, media relations, publicity, advocacy and influencer relationships. 

 

Latest News

  • Aviation

Top four airports report return to profit after post-Covid period comes to an end

The aeronautical operations of Brisbane, Melbourne, Perth and Sydney airports returned to profit in 2022-23, the first full financial year since the end of COVID-19 travel restrictions, the ACCC’s latest Airport Monitoring Report shows. In contrast, all four monitored airports reported losses on their aeronautical operations in 2021-22. A return to profit was helped by […]

  • Luxury

COMO launches new family-sized farmhouse in the heart of Tuscany

COMO Hotels and Resorts has launched its new farmhouse apartments in the heart of Tuscany, just in time for Australians to escape our wet winter. And it’s also an ideal time for Aussies of Italian ancestry to explore their home country as 2024 has been declared the year of Roots and Heritage Tourism by the […]

  • Aviation

Green light, green fuel for Townsville Airport as passenger numbers set to double to 3.7m

The Townsville Airport Master Plan, including the expansion of the airport terminal and development of the surrounding precinct, has been given the green light by the Federal Government. The 2023 plan outlined Townsville Airport’s strategic vision and growth objectives over the next two decades, with a detailed focus on the initial eight years. Townsville Airport […]

  • Destinations
  • News

New Caledonia in lockdown and airport closed after violent riots rock Noumea

New Caledonia officials have announced a 6pm-6am curfew, a liquor ban and have closed the country’s main airport after overnight riots in which vehicles were torched and roads blocked in the wake of proposed constitutional reforms. Australian Government website Smartraveller has issued an alert informing visitors to exercise a high degree of caution in metropolitan […]