TTC Tour Brands appoints new trade marketing manager

TTC Tour Brands appoints new trade marketing manager

Anne Lee has joined TTC Tour Brands as its trade marketing manager. This comes as travel ramps up and trade well and truly hit its stride.

Lee holds extensive experience as a tourism marketing and communications specialist with 18 years in the industry. Her recent 12-year tenure at GTI Tourism saw her in destination marketing representing a variety of tourism boards in Australia.

Lee’s tourism marketing experience spans working with destinations across the USA, Asia, South Pacific, Africa and Europe delivering B2B and B2C marketing and communications strategy. Her real passion lies within the B2B space and her experience in delivering trade marketing strategy, event management, travel agent communications and industry engagement will be bought to the forefront in her role at The Travel Corporation as trade marketing manager for TTC Tour Brands.

Of her new role Anne said;

“I have been in the travel industry now for 18 years and do believe I have taken on the best job in the world working across these 5 amazing touring brands that offer itineraries across the world- covering the youth market and all the way through to luxury.

“We have such an amazing local industry here in Australia, that connects us to different people, cultures and environment through travel. To me, this is such a privilege. I also believe that the travel industry can do so much good and TTC’s mission with Making Travel Matter with impactful Purpose is a key element of my profession that I want to be able to champion.”

Toni Ambler, managing director, TTC Tour Brands added;

“We are delighted to have Anne join TTC Tour Brands as Trade Marketing Manager as we continue our commitment of being easy to sell and easy to work with, with all of our trade partners.  Marketing to reach new touring considerers and help them book their dream trip with our key partners will be Anne’s key focus as well as building out e-learning and wider trade engagement strategies.”


Featured Image: Anne Lee from TTC Tour Brands (Supplied)

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