“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

Cowra Tourism has launched a new campaign aimed at convincing Chris Hemsworth to pay them a visit, and it’s the most delightful thing we’ve seen in a long stretch.

The destination partnered with video production company Visual Domain for the tongue-in-cheek ‘Get Chris to Cowra’ YouTube video, which showcases the best of the Central West NSW region in a bid to get the Hollywood superstar and his family to holiday in the quintessential Aussie town.

The video follows two tourism officials as they brainstorm ideas that could convince Hemsworth to pay them a visit, including building a six-metre “Big Chris” statue featuring “a beard like spun canola”.

Highlighting the town’s landmarks and attractions, the two lovable goofballs pull out all the stops in an attempt to lure the A-lister to stop by, have a “chin wag” and “get on the sauce”.

Glenn Daley, tourism manager at Cowra Tourism Corporation, said: “We’re very excited to launch this campaign to put a spotlight on Cowra as an incredible regional holiday destination – not just for Chris Hemsworth, but for all Aussies.

“Cowra has a number of amazing country experiences as highlighted in the campaign, from relaxing along the extensive waterways and exploring the tranquil Japanese Gardens, to the amazing boutique vineyards and superb local food and wine.

“We wanted to do something different to showcase Cowra to the rest of Australia. Chris is such a great Aussie bloke and we wanted to get his attention with all the fantastic things the region has to offer.”

The campaign encourages Aussies to sign the #GetChrisToCowra petition with plans to build a ‘The Big Chris’ inspired by the iconic The Big Banana, The Big Pineapple and The Big Prawn statues.

Latest News

  • Conferences

Expedia CEO assures AI will not replace human roles, announces AI text assistant

Travel giant Expedia has wasted no time unveiling several new features and products at its EXPLORE conference in Las Vegas, including the world’s first AI chatbot Romie. As to be expected, AI has been one of the key topics of discussion. Expedia CEO Ariane Gorin put fears to bed around its power and ability to […]

  • Aviation

Top four airports report return to profit after post-Covid period comes to an end

The aeronautical operations of Brisbane, Melbourne, Perth and Sydney airports returned to profit in 2022-23, the first full financial year since the end of COVID-19 travel restrictions, the ACCC’s latest Airport Monitoring Report shows. In contrast, all four monitored airports reported losses on their aeronautical operations in 2021-22. A return to profit was helped by […]

  • Luxury

COMO launches new family-sized farmhouse in the heart of Tuscany

COMO Hotels and Resorts has launched its new farmhouse apartments in the heart of Tuscany, just in time for Australians to escape our wet winter. And it’s also an ideal time for Aussies of Italian ancestry to explore their home country as 2024 has been declared the year of Roots and Heritage Tourism by the […]

  • Aviation

Green light, green fuel for Townsville Airport as passenger numbers set to double to 3.7m

The Townsville Airport Master Plan, including the expansion of the airport terminal and development of the surrounding precinct, has been given the green light by the Federal Government. The 2023 plan outlined Townsville Airport’s strategic vision and growth objectives over the next two decades, with a detailed focus on the initial eight years. Townsville Airport […]

  • Destinations
  • News

New Caledonia in lockdown and airport closed after violent riots rock Noumea

New Caledonia officials have announced a 6pm-6am curfew, a liquor ban and have closed the country’s main airport after overnight riots in which vehicles were torched and roads blocked in the wake of proposed constitutional reforms. Australian Government website Smartraveller has issued an alert informing visitors to exercise a high degree of caution in metropolitan […]