Glorious new lamb ad pokes fun at domestic border ‘walls’ and ScoMo’s infamous Hawaiian holiday

Glorious new lamb ad pokes fun at domestic border ‘walls’ and ScoMo’s infamous Hawaiian holiday

Meat & Livestock Australia has delivered a light-hearted take on the country’s domestic border restrictions in its latest lamb ad.

Created by renowned advertising agency The Monkeys, the integrated campaign reflects upon 2020 as a pivotal time in Australia’s history where, for the first time, the country was physically divided due to the pandemic.

The long-form advert directed by Ariel Martin from Airbag takes viewers to a not-so-distant future where division between states has escalated to new heights. In the year 2031, a once united nation is divided by a great wall, towering over every state border.

“It’s a tongue-in-cheek take on what could be if state borders are shut for good,” The Monkeys said in a statement, “but this un-Australian division can’t last forever.”

The ad sees the great unification of Australia sparked by the scent of lamb through cracks in the wall.

As the hero – an elderly man – is overwhelmed by the irresistible aroma and begins smashing at the wall that separates himself from Queensland, a hand appears through the crack holding a perfectly cooked piece of lamb.

This beacon of hope triggers Aussies around the country to tear down the ‘Great State Walls’ and reunite over a delicious lamb barbecue.

The ad also gives a cheeky nod to the Prime Minister’s controversial holiday to Hawaii during Australia’s bushfire crisis in 2019.

Check out the piece of advertising brilliance below:

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]