Why mobile is the key to attracting the modern traveller

Why mobile is the key to attracting the modern traveller

Curious how to reach your customers when they’re considering a trip and when they’re ready to book?

In a world where the modern traveller is cross-device and app focused, mobile is the key.

Commerce marketing technology company Criteo, has released their 2018 Summer Travel Report which revealed that mobile is the summer hit.

Mobile share growth is steadily rising, with a noticeable boost over the summer period.

Screen Shot 2018-07-24 at 11.08.30 AM

And it’s not just Southeast Asia that’s witnessing a steep rise in mobile usage at 55 per cent, as South America now follows closely behind with a 49 per cent increase in smartphone bookings versus 7 per cent in desktop bookings.

Southern Europe is next with a 46 per cent increase and Central Europe and MEA with a 39 per cent increase.

Screen Shot 2018-07-24 at 11.19.17 AM

While this data does exclude apps, it suggests that mobile devices are a convenient way to book trips, with travellers no longer needing to head home to their desktops to book.

Online travel agencies (OTAs) are continuing to dominate the travel booking market as they offer a range of choices and are an accessible one-stop-shop for travellers.

Criteo data highlights that OTAs capture majority of mobile bookings, as 39 per cent of OTA bookings are made on a smartphone worldwide, versus just 10 per cent of supplier bookings.

Screen Shot 2018-07-24 at 11.25.45 AM

Up to 80 per cent of last-minute bookings are also being made on mobile devices.

Accommodation was the most popular last-minute purchase rather than airfares, with apartments the top purchase in the last 24 hours, followed by hotels with 70 per cent of last-minute hotel purchases made on mobile devices.

This suggests that a seamless mobile experience needs to be a top priority for both OTAs and suppliers.

Screen Shot 2018-07-24 at 11.32.44 AM

Apps are even more convenient to capture these last-minute sales, as they account for 41 per cent of last-minute bookings.

Screen Shot 2018-07-24 at 11.34.08 AM

To read the full report visit the Criteo website here.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]