Swan Hellenic acquired after All Leisure collapse

Swan Hellenic acquired after All Leisure collapse

G Adventures have acquired the Swan Hellenic brand following the collapse of parent company, All Leisure Group, with plans to bring it back to life in 2018.

All Leisure Group, which also operated cruise-line Voyages of Discovery, as well as other tour brands surprised the travel industry when it ceased trading on January 4, affecting 13,000 passengers worldwide, 400 of which were overseas. The company reportedly had around 7000 forward bookings across both cruise brands at the time of going into administration.

The 60-year-old British cruise line Swan Hellenic was previously represented by GSA Travel The World in Australia when part of All Leisure, and was purchased for an undisclosed sum.

“There is unique potential for G Adventures to harness the popularity of Swan Hellenic overseas and bring it to Australian and New Zealand travellers next year,” Adrian Piotto, G Adventures Managing Director in Australia and New Zealand told Travel Weekly.

This latest acquisition from G Adventures follows their recent purchase of other floundering All Leisure brands, touring companies Travelsphere and Just You.

According to G Adventures, the purchase of Swan Hellenic further diversifies G Adventures’ portfolio of brands, adding boutique small ship cruising to its existing adventure travel, adventure cruising, and new touring businesses.

“The Swan Hellenic brand further diversifies our portfolio of brands, adding boutique small ship cruising to our existing adventure travel, adventure cruising, and new touring businesses that we know travellers from this side of the world will love. We have a lot of work to do as a business to get ready prior to the restart of operations in 2018.”

John Warner, Vice President of Global Sales, G Adventures, said the company was determined the legacy of the cruise brand will live on.

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved,” Warner said.

G Adventures plans to restart Swan Hellenic operations in 2018, with itineraries to be announced mid-2017.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]