Flight Centre among Australia’s most powerful brands

Flight Centre among Australia’s most powerful brands

The annual Brand Finance Global 500 report is back, and for the second year running, Telstra has ascended to the throne as Australia’s most valuable brand. Commonwealth Bank pipped ANZ at the post to take out number two.

The Brand Finance Global 500 and Australia 100 research ranks brands by monetary values and calculates the most ‘powerful’ brands, as defined by the companies whose enterprise value is most positively impacted by the strength of the brand.

But where do travel brands come in? Further down the list! Qantas makes the first travel brand appearance at 13, while Flight Centre is the only agency group to make the cut out of 100 companies. No tour operators were featured, while only two hotel brands were voted in.

Top 100 travel brands included (and ranked):

#13 Qantas

#18 Crown Hotels

#26 Flight Centre

#43 Virgin Australia

#49 Jetstar

#53 Jupiters

#82 Sydney Airport

In broader terms, globally, most valuable brand Apple was pushed off its podium after five years at the top, with Google rising like a phoenix into number one place.

In another shakeup, Lego replaced Disney as the world’s most powerful brand, with Disney slipping behind the likes of Nike, Google and Visa to settle at sixth place.

HERE’S THE TOP 10 AUSSIE COMPANIES:

  1. Telstra
  2. Commbank
  3. ANZ
  4. nab
  5. Woolworths
  6. Coles
  7. Westpac
  8. BHP Billiton
  9. Optus
  10. Macquarie

AND NOW THE TOP VALUABLE BRANDS GLOBALLY:

  1. Google
  2. Apple
  3. Amazon
  4. AT&T
  5. Microsoft
  6. Samsung
  7. Verizon
  8. Walmart
  9. Facebook
  10. ICBC

AS FOR THE MOST POWERFUL BRANDS IN THE WORLD:

  1. Lego
  2. Google
  3. Nike
  4. Ferrari
  5. Visa
  6. Disney
  7. NBC
  8. pwc
  9. Johnson & Johnson
  10. McKinsey&Company

Latest News