Walshe Group rebrands, adds contemporary vibes
The Walshe Group is shaking things up at its nearly 40 year old company.
Having represented tourist boards and airlines for the last 39 years, managing director Jacqui Walshe unveiled a new brand identity and website to almost 50 staff in Sydney on Friday.
“I am very proud of how The Walshe Group has developed over the last 39 years,” she said.
“Despite our growth we have continued to remain true to our core principles and never taken the trust and loyalty of our clients and employees for granted.
“Our success and longevity in the market place is testimony to our ability to achieve positive results for our airline and tourist-board partners year on year.”
The newly designed brand identity was designed to convey the brand attributes of the company – established, trusted, intelligent, integrity.
“The new branding and website demonstrates an important step in communicating our value proposition to both current and potential clients,” Walshe added.
The Walshe Group was founded by industry stalwart Rodney Walshe in 1976 in New Zealand.
In 2006 The Walshe Group expanded into Asia opening an office in Hong Kong and then in Singapore in 2007. Across the network, The Walshe Group has in excess of 20 international clients, in five countries, some of which have been clients for over 25 years.
“This rebrand is the positive outcome of our growing network, specialised staff and globally recognised brands. It also denotes the significant change back to a fully privatised company as of May, 2015,” Walshe said.
SOAP, a boutique design studio in New Zealand, worked closely with The Walshe Group to create a brand identity communicating the company’s attributes of being both intelligent and approachable.
A wordmark, a fully responsive website, both in design and build, and a suite of brand collateral were among the rebranded touch points to demonstrate the company’s established presence with a contemporary expression.
Visit the new website at walshegroup.com.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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