Emirates takes lead as favourite employers

Emirates has turned to its own well-travelled crowd for its latest wanderlust-inspired campaign.

Launching the ‘Be There’ digital and social media campaign, the airline has taken to its long list of employees, hailing from over 130 nationalities, and given them a starring role.

As brand ambassadors, these “globalistas” will travel around the world over a six-month period, and bring their passion for travel to life by capturing their experiences and sharing their snaps.

Flying the flag for Australia is Sydneysider and Emirates cabin crew member, Jeremy Fenton, who will be travelling to destinations including Madrid, Dublin and India.

Australia will also feature as a key destination as part of the global campaign, with Adelaide chosen from over 140 locations serviced by the Emirates network.

From music to food, fashion and adventure, each of the seven lucky employees will film their own journeys while exploring their personal passions, with Emirates working with the National Geographic Channel (NGC) to extend the reach further.

Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC’s extensive channel reach as well as Emirates’ own digital and social media channels.

Emirates’ divisional senior VP of corporate communications, marketing and brand Boutros Boutros said the love for global experiences is something that runs through the veins of every employee.

“When we ask ourselves, ‘why we travel’, we don’t have to look very far for the answers,” Boutros said.

“The close to 500 submissions for ‘Be There’ by our talented staff, and the tremendous response across our company in support of participating colleagues, speak to our shared love for travel. Our people and our spirit of adventure play a big part in our success as an airline.”

Fox International Channels’ VP for advertising and partnerships Con Apostolopoulos said the ‘Be There’ campaign has been a seamless partnership between two global brands.

“NGC’s unique storytelling ability has showcased the fascinating group of individuals under Emirates’ employment to inspire other like-minded travellers,” he said.

The globalistas kickstart their journeys in May and continue through November, together covering close to 40 destinations.

To see where they are headed next, learn more about their stories, or find out more about the project, visit www.emirates.com/bethere.

You can also follow their unique journeys on National Geographic channel, on Emirates’ social media channels – Facebook, YouTube, Instagram and Twitter.

There will be a new destination post each week, and you can dive headfirst into the conversation using the hashtag #BeingThere.

But for now, why not meet the globalistas!

Ashley Klinger, from USA – First Officer, Boeing 777
Nimeet Shah, from India- Contact Centre in Mumbai
Rahed Ammoura, from Ireland-SEP Training Manager, crew training
Shahab Al Awadhi, from UAE- IT Manager
Tamara White, from USA- Cabin Crew
Jeremy Fenton & Christine Goede, from – Jeremy, Australia, and Christine, Canada. Both Cabin Crew

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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