Princess Cruises raises China profile

NEWS IMAGES FROM JAMES MORGAN ON BEHALF OF PRINCESS CRUISES- Free use in editorial and online only – NO SALES/NO ADVERTISING – please credit images by James Morgan (tel. m:0403 892304) where used or issued

Sydney Harbour, Australia, 14th February 2015, Valentines Day - 

Princess Cruises’ modern day “Love Boat” Pacific Princess started Valentine’s Day celebrations around the world with a romantic arrival into Sydney early this morning (Sydney Eastern time)
Lighting up the Harbour with a 4.5 metre- high glowing heart on her bow, Pacific Princess and her guests let love guide them into port on the most romantic day of the year. 
The salute to love included 300 heart flags flying from Pacific Princess’ dressing line and a four-metre high red heart painted on her funnel, while guests waved heart flags from the top deck.

Media information: Libby Moffet, MG Media Communications, 0418 310 191

US-based Princess Cruises is planning to base its next new cruise liner in Shanghai year round after the ship is completed in 2017, adding to its foothold in China’s fast-growing leisure cruise market.

The company, part of Carnival Corp, the world’s number one cruise company, says that the unnamed vessel will be the first full-time luxury international liner designed and built with Chinese travellers in mind.

Princess based its first ship in China last year when it deployed its Sapphire Princess to Shanghai from June to October.

Carnival and rivals are racing to expand in China, where growth is expected to outpace developed markets even as economic growth slows.

An industry group said in March that the number of Chinese cruise passengers jumped 79 per cent from 2012 to 2014.

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