Stars flock to Starwood

LONDON, ENGLAND - JUNE 01: Singer John Legend performs on stage at the

Starwood is lifting its musical offerings for hotel guests this year.

As part of its signature music series, ‘Hear the Music, See the World’, Starwood Hotels and Resorts is adding a new level, with five in-hotel music performances, according to Travel Pulse.

From June to November this year, the in-hotel experiences, produced alongside with Trevanna Entertainment, will hit six different Starwood brands, and be available exclusively for Starwood Preferred Guest (SPG) loyalty members.

Nate Reuss kicks off the party at Aloft/Element Miami Doral on June 26, before a host of other gigs storm through W Beijing, The St. Regis Mexico City and Westin Palace Madrid, featuring the likes of Bastille and Jamie Cullum.

According to Travel Pulse, the series will cap off with none other than John Legend at Sheraton LA Downtown on November 5.

“There is nothing better than getting up close and personal at small venues with fans who love music as much as I do,” Legend said, via a release.

“I get to perform for these devoted fans in the most beautiful settings at the most incredible hotels in the world. SPG delivers what matters most to us — bringing music to the people.”

Tickets for this year’s acoustic series are now available, with SPG members also able to redeem Starpoints at spg.com/moments to attend the in-hotel performances.

In addition to the ‘Hear the Music, See the World’ series, Starwood is offering other musical perks to SPG members, Travel Pulse reported.

SPG members will have priority access to major festivals this year, including the Coachella Valley Music & Arts Festival, the New Orleans Jazz & Heritage Festival, and ultra-popular Barclaycard Presents British Summertime Hyde Park.

SPG members can also win music prizes through sweepstakes, including an all-expenses paid trip for two to one of the series’ performances, a SPG Luxury Suite takeover, or 50,000 redeemable Starpoints.

“Music moves our members, so we’re making this year’s program even more memorable, which will deepen our relationship with our most valuable guests,” Starwood’s senior VP for distribution, loyalty and partnership marketing Mark Vondrasek said.

“Through SPG’s music program, we’re redefining what loyalty programs can do. We’re continuing to cultivate loyalty beyond reason with all of our members by providing them once-in-a-lifetime access to music’s top talent and the chance to see amazing performances from the comfort of SPG’s luxury suites in some of the world’s best venues.”

In years gone by, acts in the Starwood series have included OneRepublic, Ben Folds Five, Imagine Dragons, Sara Bareilles, and Janelle Monae.

You can find more info at the Starwood SPG website.

Image: MTV

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