New Singapore partnership targets Australia

New Singapore partnership targets Australia
By admin


A new strategic partnership between Singapore Airlines and the Singapore Tourism Board seeks to attract more visitors to Singapore from key source markets around the world including Australia.

Running until 30 June 2015, the partnership entails a global marketing collaboration between the two parties that will target a “broad spectrum” of leisure, cruise and business visitors through joint campaigns. Both partners will invest a total of $SGD4 million in the push which will focus on Australia, China, Germany, India, Japan, the UK and the USA.

The co-development of new products, such as 2013’s Singapore Stopover Holiday package, will also form part of the deal.

“Through this complementary partnership, SIA and STB will leverage each other’s consumer and trade insights to ensure that travellers have a more in-depth Singapore experience that meets their needs and wants,” STB’s assistant chief executive marketing Lynette Pang said.

“Consumers already have a strong brand affinity to SIA, and would be able to easily relate to new marketing initiatives and products. Together, we can amplify the Singapore story, and attract more quality visitors.”

Singapore Airlines’ senior vice president sales & marketing Chin Yau Seng said the partnership reflects the “long-term commitment” of both entities to ensuring the success of the destination’s tourism industry.

“With this new partnership with STB, we look forward to further bolstering Singapore’s position as a preferred destination for leisure, business and cruises,” he said.

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