Benefits will come – in time, says Contiki

Benefits will come – in time, says Contiki
By admin


Contiki has described Tourism Australia's youth campaign as a "huge opportunity" but stressed gains will only be seen in the long-term.

The youth operator expects to see an uplift on the back of the "Best Jobs in the World" campaign in around six to nine months' time.

Head of marketing, Toni Ambler, told Travel Today the firm is assessing how to "tag on" the range of Australian domestic products to the campaign.

Although there are no statistics to illustrate the importance of the Working Holiday Visa program for Contiki's Australian program, Ambler confirmed it is a "significant" avenue.

And while she admitted the perception of Australia as an expensive destination remains an issue, Ambler insisted Contiki's value proposition is a major driver.

"Travelling with Contiki in Australia is $89 a day but to travel independently, it's an average of $272 a day," she said. "We're facilitating or enabling these people to stay longer, do more, travel further and get better value."

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]