AirNZ reports Hobbit video success

AirNZ reports Hobbit video success
By admin


Air New Zealand's hobbit-inspired safety video has been branded a hit by the airline, achieving 6.2 million YouTube views in the four days since its launch.

Head of international marketing Jodi Williams said the safety video had helped grow awareness of the forthcoming The Hobbit movie, Air New Zealand’s brand and New Zealand as a destination.

“But most importantly, it’s been a hit with customers on our aircraft and has again shown that by creating world class content people will engage with the safety messages,” she said.

The airline will further support the release of The Hobbit: An Unexpected Journey with a themed aircraft, to be unveiled prior to the movie’s global premiere in Wellington on November 28.

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