Accor lays out merger plans

Accor lays out merger plans
By admin


Former Mirvac-managed properties will be transferred over fully to the Accor distribution system as they take on Accor branding, but in the meantime it is “business as usual”.

All hotels currently operating under Mirvac brands can still be booked using the Mirvac booking and reservations systems, with the Mirvac GDS code still in place.

The sole exception is the already rebranded Pullman Sydney Hyde Park, now only bookable via Accor’s distribution system.

Accor confirmed the majority of Mirvac’s employees would transfer over, with sales staff to continue representing their Mirvac hotels during the integration period.

“Accor has acquired a number of hotel groups during its 21 year operation in Australia and New Zealand, and one of the key benefits of such acquisitions has been gaining access to professional and experienced human resources,” chief operating officer Asia Pacific Michael Issenberg said.

The firm will honour all existing contracted rates at Mirvac hotels, even after rebranding, until the contract period expires.

Full integration is expected to take up to a year, but Accor Australia director of sales and distribution Henrik Berglind predicted the benefits of the merger would be felt far sooner.

“When the All Seasons hotel group was purchased by Accor, it didn’t take very long at all before the group’s hotels were operating almost seamlessly as part of the Accor network,” he said.

Latest News

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]