Images of some of New South Wales’ most popular destinations will be beamed out to more than 44 million Chinese telly viewers in a reality show being filmed this week.
NSW Minister for Tourism and Major Events Adam Marshall said the event, supported by Destination NSW, will showcase Sydney, the Blue Mountains, Mudgee, Gunnedah, the Hunter Valley, Newcastle, and Port Macquarie to a massive audience across mainland China.
“China is NSW’s largest inbound tourism market and we are delighted to be exposing Australia’s number one tourism and events state to potential Chinese visitors.”
In 2016, NSW welcomed more than 683,000 visitors from China who spent more than $2.7 billion in the state.
“We know Chinese visitors love what Sydney and rural and regional NSW has to offer, and this program will inspire even more visitors to come and see our world famous attractions and landscapes.”
The program Travel with Superstar, now in its third season, will follow two Chinese celebrities on a road trip from Sydney to Gunnedah and onto Port Macquarie. Sydney and NSW will feature in all 20 episodes. The celebrities, who boast 4.5 million followers between them, will also post about their experiences on popular Chinese social media sites.
Destination NSW Chief Executive Officer Sandra Chipchase said, “In every shot in every episode for the entire season, our attractions, our scenery, our natural wonders will be there, capturing the attention of viewers.”
The filming will begin in the Blue Mountains where the celebrities will visit Echo Point, Scenic World and experience the thrill of canyoning. The show will also feature visits to wildlife parks, wineries, museums, bee and deer farms, Indigenous cultural experiences, and a hot air balloon ride over the Hunter Valley.
Filming is scheduled to commence Saturday 25 March, and is due to be broadcasted in China in mid-April 2017.