Looking for a snow change? Australia’s snowfields are growing in popularity

Looking for a snow change? Australia’s snowfields are growing in popularity

Winter may be on its last legs (YAY!) but Australia’s snowfields are just taking off.

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Now 47 per cent of Aussie skiers/snowboarders say they would like to visit at least one of Australia’s snow areas within the next two years, up 1 per cent on the year to December 2014 the latest tourism data from Roy Morgan shows.

The NSW Snowfields/High Country area remains the most popular in Australia mentioned by 31 per cent of skiers/snowboarders as a destination for a holiday during the next two years led by the Thredbo/ Perisher/Smiggins slopes as the most popular snowfield cited by 28 per cent of skiers/snowboarders.

Despite trailing their northern counterparts in terms of popularity the leading Victorian snowfields have made impressive gains over the last four years. Now 24 per cent of skiers/snowboarders would like to visit the Victorian snowfields for a holiday during the next two years – up 5 per cent points on 2014.

This gain has been spread across Victoria’s leading snowfields with Mt. Hotham now the leading snow destination in Victoria mentioned by 13 per cent of skiers/snowboarders ahead of Mt. Buller on 12% and Falls Creek on 11 per cent. Mt. Buller has doubled in popularity since 2014 to overtake Falls Creek.

Proportion of regular or occasional skiers/snowboarders who say they would like to take a holiday at destination within the next two years

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