Hilton launches new brand of affordable lifestyle hotels

In the lead up to Hilton’s 100th birthday, the hotel giant has launched a new hotel brand called Motto.

The new brand aims to address the needs of the evolving global traveller with a range of affordable lifestyle micro-hotels with an ‘urban vibe’.

Targetted at the millennial market, Motto hotels will be located in urban locations throughout Europe, the Americas, the Middle East and Asia Pacific.

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A 100-bed Motto is currently being developed in Marylebone, London, with construction beginning in January 2019 for a 2020 opening.

The new chain also has deals in various stages of development in other exciting urban destinations like Lima, Dublin, Savannah, San Diego, Boston and Washington, D.C., – to name a few.

“Following extensive market research that focused on consumers’ needs and wants, we discovered the opportunity for a brand that offers travellers a trifecta of centrally located, reasonably priced and less traditional lodging that provides a one-of-a-kind experience,” said Jon Witter, chief customer officer, Hilton.

“These findings led us to create Motto by Hilton, a flexible environment that allows guests to design their stay, their way.”

The new hotels will have a strong focus on flexibility through design, technology and sleep experiences.

Here’s a low down of Motto by Hilton’s features:

Guest Rooms: With an average footprint of 163 square feet or 14 square meters, the highly efficient rooms will include space-saving features such as wall-beds, lofted beds, segmented shower and toilet stalls, and multi-functional furniture that can be discreetly stowed when not in use.
Linking Rooms: Eliminating the hassle of coordinating travel for larger groups, Motto by Hilton hotels will have the option for guests to book multiple connecting rooms in advance.
Split-payments: Motto by Hilton hotels will allow guests to split payments between more than one person at the time of booking, avoiding the sometimes-complicated math exercise during checkout.
Connected Room: All Motto by Hilton rooms will be outfitted with Hilton’s Connected Room technology – the first mobile-centric hotel offering that allows guests to control features in their room (i.e., temperature, lighting, TV, window coverings, etc.) from their Hilton Honors mobile app.
Curated Sleep Experience: Motto by Hilton hotels will put an emphasis on a premium sleep experience. Whether it is a premium mattress; a Sleep Kit with eye masks, essential oils or vitamin bars; a white noise app; blackout window shades; or sound absorbing materials throughout the room, Motto by Hilton is sleep-obsessed and prioritizes quality sleep for every traveller.

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