Tourism

East Coast USA heads downunder

Kate Webster

Record visitation numbers, exciting new developments, hotels and products are all set to be showcased in the upcoming East Coast USA Mission to Australia and New Zealand.

The delegation will include New York City, New York State, New England, Philadelphia and Washington, DC and they will be in Auckland 18 July, Melbourne 19 July, Sydney 20-21 July, concluding in Brisbane 22 July.

The four-city Mission will feature a series of events including B2B sessions, press events and travel agent expos.  Door prizes provided by the delegation will be awarded at each expo, and agents will also be given the chance to win places on an East Coast USA familiarisation, taking place later in the year, with flights supplied by official airline partner American Airlines.

New York

“The East Coast of the United States has never been more accessible for Australians with competitive flights, a variety of gateways and experts with more information than ever on where to go and what to do,” said Fred Dixon, President and CEO of NYC & Company.

Australians continue to be the fifth largest international market to New York City and the third highest spenders.

“We love Australians and New Zealanders because they enjoy extended stays and are intrepid travellers, seeking out our lesser known neighbourhoods and boroughs for truly authentic experiences,” said Dixon.  “New York City remains in the top three international destinations for Australians because of the City’s continual evolution – new hotels, attractions, exhibitions and tourism development.”

Empire State Development Executive Director of Tourism, I LOVE NEW YORK, Gavin Landry added, “As a result of historic investments and continued support for tourism destinations statewide, New York State is proud to welcome nearly 650,000 Australian travellers each year.”

“We look forward to continuing to build awareness of our world-renowned destinations, grow the state’s global footprint, and encourage Australian and New Zealand travellers to experience the rich culture, history and adventure of New York State’s 11 vacation regions year-round.”

Brooklyn Bridge Park; Brooklyn; high vantage point; vantage point; bridges; bridge; skyline; activity; lower manhattan; dusk; twilight; pink sk

New England

Lori Harnois, Executive Director of Discover New England said, “We are seeing 15.7 per cent growth year on year from Australian and New Zealand visitors as they explore beyond the gateways of Boston, New York City and Montreal Canada.  Specifically, more than 69,000 Australians visit annually with an average length of stay of 8.9 nights.  This has a total economic impact of more than US$80 million to the region”.

Discover New England is bringing eight partners to Australia and New Zealand as part of its continued investment into the market.  “New England resonates extremely well with the intrepid Oceania traveller due to the diverse product offering inclusive of rich history and architecture, stunning vistas throughout the year including the amazing Fall Foliage,” said Harnois.

Washington D.C.

In 2014, Australia was DC’s fifth international market with 86,000 visitors, an increase of 28 per cent from 2013.

Elliott L. Ferguson II, President and CEO of Destination DC explains, “Increased airlift from New Zealand and Australia to the U.S. is making the East Coast a more desirable location among our Oceanic travellers.”

“In DC, we have US$9.6 billion in development underway, including a US$2 billion Wharf project on the waterfront as well as new restaurants, nightlife and major hotel openings.  It’s all contributing to increased interest in the region and providing even more opportunity for visitors to experience Washington beyond the iconic National Mall.”

Marine Corps War Memorial Iwo Jima

Philadelphia

Philadelphia is centrally located between New York City and Washington, DC, and its compact, walkable and safe downtown is accessible and affordable. Learn about the beginnings of America at Independence National Historical Park, take in the world-class art collections along Museum Mile or enjoy outdoor activities in one of the city’s many picturesque parks.

Brian Said, Executive Director of Tourism, Philadelphia Convention & Visitors Bureau said, “Savvy travellers are beginning to combine multiple cities in the northeast region to maximise their experience.  Australians and New Zealanders will be excited by the tax-free shopping on clothes and shoes in addition to the great value on accommodation.”

“According to our latest official statistics from 2014, Australian travellers contributed over US$23 million in total economic impact to the Philadelphia region. This puts them among our highest spending customers and based on a projected 35 per cent growth in visitation by 2020, it is a market that we see great potential in for future years. Not only are we seeing an increase in length-of-stay, but Australian visitors to Philadelphia spend, on average, 40 per cent more than the average overseas traveller to our city,” Said concluded.

For more information on the East Coast USA Mission 2016 contact Svetlana Monastyrsky at Svet@gate7.com.au or #EastCoastUSA.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Hotels

Hotel review: Hoshinoya Tokyo

by Harriet Morris

Hoshinoya Tokyo is an ode to ancient Japan located in the heart of its most modern city. Here’s our verdict.

Share

CommentComments

Hotels

All the winners from the 2019 AHA National Awards for Excellence

Australia’s very best of the hospitality sector have been crowned. Find out who can now claim bragging rights here.

Share

CommentComments

Aviation

Qantas boss tops list of Australia’s highest-paid CEOs

by Christian Fleetwood

Do you hate reading about industry CEOs with huge pay packets? Well, it might be best to skip this story.

Share

CommentComments

Aviation

Aviation Wrap: Emirates celebrates loyalty landmark, Tigerair re-invents digital experience + MORE!

Meanwhile, Travel Weekly’s paper plane competition is off to a bad start, after our editor used up all the spare paper to make a sailboat instead.

Share

CommentComments

Cruise

Sydney’s third cruise terminal one step closer

Calling all cruise industry personnel: the NSW government wants YOU to provide input on the next steps for a potential terminal in Port Botany.

Share

CommentComments

Travel Agents

Helloworld set for strong earnings growth in FY20

by Huntley Mitchell

If things turn out the way Helloworld expects in FY20, the company could be upgrading its office pens from Bic to Parker.

Share

CommentComments

Travel Agents

Travel agent charged for cheating airline out of $2.55m in rewards points

A man once revered as someone who can “get you anywhere, anyhow” has had his secrets revealed, and one airline is not impressed.

Share

CommentComments

Destinations

Hawai‘i Tourism Oceania promotes romantic getaways in new digital campaign

Could you hear the JPY hit “Love Is In The Air” being blasted from HTO’s Sydney office this morning? Discover the cause here.

Share

CommentComments

Technology

OPINION: Travelport’s MD on how to convert OTA browsers into bookings

by Scott Barber

Do you work for an OTA and are tired of time-wasters? Travelport’s Scott Barber has penned this handy piece on how to turn pesky browsers into buyers.

Share

CommentComments

Cruise

AUSSIE FIRST: Regent Seven Seas partners with Cruiseco on new luxe offering

Regent’s new Concierge Collection partners luxury cruises with once-in-a-lifetime experiences to give your clients the ultimate plush travel experience.

Share

CommentComments

Aviation

Aussie airports accuse airlines of squeezing capacity and arcing airfares

by Christian Fleetwood

Qantas and Virgin Australia are among the airlines being called on to increase capacity and provide more competitive discount airfares for travellers.

Share

CommentComments

Destinations

Japanese city urged to bolster beer supply ahead of Rugby World Cup

by Christian Fleetwood

Japanese locals are worried Oita could run out of one key commodity during the Rugby World Cup, and it rhymes with “cheers”.

Share

CommentComments