Technology

AGENT GUIDE: Five tips for selling on social

Trying to reach the youth market in your local area can have its challenges, so Team Contiki have put together a handy guide to help you run successful co-op campaigns with your local sales executives.

From Facebook to email marketing, local radio and even cinema, there are cost-efficient ways to drive sales in your local area that could be worth trialling to reach younger travellers in your area.

Gen Y is the generation that travels the most, with 81 per cent of 18-to-35-year-olds planning a trip overseas in the next 12 months, according to Contiki.

Millennials are also the founders of the social media movement, with research by Contiki finding that 63 per cent of them stay updated on brands through social networks. So, it makes sense to promote to them where they are spending the bulk of their time.

There is a range of social media channels that they are spending time on, but the biggest players are Facebook and Instagram, reaching over 6.9 million Millennials in Australia every month, according to Contiki.

Here are five valuable pointers on using social media to capture Gen Y customers and boost sales, courtesy of Contiki:

  1. Create a page for your store

This will be an essential ingredient to your success. Being on social media will

make it easy to keep in touch with your customers, plus they can easily recommend your store to friends in your area, to help grow your business.

Don’t forget to invite friends and customers to your page and link to your website to help build your following and drive customers somewhere to buy.

  1. Use images and videos

Using beautiful destination imagery and videos with valuable information is excellent for attracting attention and standing out in someone’s feed.

Short and snappy visual content does better on Instagram, and leave the longer posts to Facebook. Using Instagram stories for video content is also a great way to engage followers.

  1. Post when your customers are scrolling

The best time to post to attract customers in your area is when they are most likely to be online, during lunch, on the way to work and on the way home. Posts during these times

typically see the highest response.

  1. Engage, engage, engage

Create strong relationships with your audience by liking and replying to comments and direct messages.

Just like in-store, the more you speak to them and understand what they’re looking for, the easier it will be to get a sale.

Experimenting with different types of content will help you get a better understanding of what your audience likes! Here’s an example of content that creates conversation.

  1. #Hashtags

This one is just for Instagram. Hashtags summarise the topics or a mood you mention in your posts and can attract a new and engaged audience. You can also search by hashtag #winning!

When posting a value deal, we recommend using a hashtag for the trip name. Check out this example.

The larger your following, the larger your chance of being discovered by potential clients.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Tourism

86 tigers die three years after rescue from notorious Thai tourist attraction

by Christian Fleetwood

Over half of the 147 tigers rescued from a well-known Thai tourist attraction have died, allegedly as a result of inbreeding.

Share

CommentComments

Aviation

Air New Zealand backs down on ‘Kia Ora’ trademark attempt following uproar

by Ali Coulton

The airline has turned its gaff into a campaign to call for a government crackdown on trademarking Māori language… which it tried to do last week.

Share

CommentComments

Destinations

REVEALED: The ‘chicest’ countries in the world

We admit we’re a bit confused as to what ‘chicness’ actually is, but all of the destinations on the list look very pretty.

Share

CommentComments

Cruise

Cruise Wrap: Destination NSW joins CLIA, Hurtigruten launches hybrid ship, Aussie cruise season kicks off + MORE!

Tired of your colleagues outsmarting you when it comes to the latest cruise brochures and deals? Get the upper hand right here.

Share

CommentComments

Tourism

Tourist boat crash sends passenger through floor, onto lap of another in toilet

If being involved in a boat crash on the Brisbane River wasn’t enough, one passenger had the misfortune of landing on someone who was using the loo at the time.

Share

CommentComments

Aviation

Qantas, Virgin bosses accuse airports of financially squeezing consumers, airlines dry

by Christian Fleetwood

The spat between airlines and airports over whose to blame for the high-price of domestic tickets continues. Pull up a seat and read what Qantas and Virgin have to say about it.

Share

CommentComments

Tourism

Missing woman finds herself in Iceland after joining her own search party

A missing person story from 2012 is having a moment on Twitter and, as you can imagine, the responses are mixed.

Share

CommentComments

Travel Agents

Five reasons why you should apply for the Avis Travel Agent Scholarship

This list of reasons why has got Travel Weekly’s editor keen on applying for Avis’ scholarship, and he’s not even a travel agent.

Share

CommentComments

Midweek Interview

Midweek interview with TMS Talent’s Ed Hewitt

This week, TMS Talent’s NSW state manager told us his grand plan for fixing Brexit. Unfortunately, we forgot to turn on our voice recorder.

Share

CommentComments

Hotels

Hotel review: Hoshinoya Tokyo

by Harriet Morris

Hoshinoya Tokyo is an ode to ancient Japan located in the heart of its most modern city. Here’s our verdict.

Share

CommentComments

Hotels

All the winners from the 2019 AHA National Awards for Excellence

Australia’s very best of the hospitality sector have been crowned. Find out who can now claim bragging rights here.

Share

CommentComments

Aviation

Qantas boss tops list of Australia’s highest-paid CEOs

by Christian Fleetwood

Do you hate reading about industry CEOs with huge pay packets? Well, it might be best to skip this story.

Share

CommentComments