VisitBritain CEO’s message to Aussie agents

VisitBritain CEO’s message to Aussie agents

VisitBritain CEO Sally Balcombe has attempted to quell the fear of any Australian agents around the impact of Brexit on inbound tourism, insisting it was business as usual.

Speaking to Travel Weekly, Balcombe said if there is uncertainty about travel from Europe, VisitBritain will likely redouble its efforts to get Australians to visit.

“If the pound drops further, it will create more value for money for Australians,” she said.

“‘Nothing’s going to change’ is the message for all Australian travel agents.”

Balcombe described Australia as “an incredibly important market” for Britain’s inbound tourism, as it is the 10th largest in volume, and fourth largest in value terms.

Australia is considered one of the seven “great” inbound tourist markets by VisitBritain, according to its ‘Find your Great Britain’ marketing campaign.

Balcombe said people are still coming to Britain to see the iconic destinations like the Tower of London and Buckingham Palace, but the recent focus has been to develop more immersive, new products right across Great Britain.

“We obviously want to have people come to see the whole of Britain, and we want Australians – who are all great explorers – to explore parts of the country that other nationalities don’t get to,” she said.

“You’ll find Aussies all over the UK. Stay longer, explore more, see more. We’ve got some surprises.”

One of the recent new products developed through the Discover England Fund was targeted directly at Aussies.

These trade-bookable experiences in England’s national parks include spending days with rangers, or being a Roman on Hadrian’s Wall, or cooking in the oldest oven in the world in the Peak District National Park or taking a vintage bicycle ride.

This week, ExploreGB2019 delegates were introduced to Travel Exchange Great Britain (TXGB), a business-to-business platform that links suppliers to aggregators and agents.

TXGB will be launched in June, and Balcombe is enthusiastic about its value to all the small- and medium-size suppliers in particular, as well as agents overseas.

In other welcome news, eGates for Australians and many other non-EU travellers are coming to international terminals in Britain in the next few weeks, meaning no more long queues on arrival.

Latest News

  • Aviation
  • Products

Luxury fashion house Missoni adds amenity kit to Delta One experience

Italian luxury fashion house Missoni will soon be part of the Delta One experience with a new customer amenity kit. Missoni – a brand well known for its creative use of colors and patterns – will elevate Delta One with the new amenity kit and top-of-the-line details woven into key touchpoints throughout the Delta One […]

  • Cruise

Viking Cruises special 8-day cruise rate

Viking cruises is providing a special offer on its 8-day Rhine Getaway itinerary for November 2024 departures with a strictly limited basis. The cruise takes guests out to discover the charm of old-world Europe as they sail through Netherlands, Germany, France, and Switzerland. The itinerary includes visits the turreted fortresses, grand cathedrals, and medieval towns […]

  • Cruise

Variety Cruises launches “Sell Three, Sail Free in Tahiti” promotion for travel advisors

The family-run, small-ship cruising company, Variety Cruises, has introduced an incentive for travel advisors booking holidays on the company’s Tahiti and French Polynesia cruises. To win a free cruise for two people, the promotion requires advisors to sell three cabins on Variety itineraries in Tahiti booked by 15 September, 2024 and through to 30 April, […]

  • Cruise

Viking is gold sponsor of 2024 Saxo Scandinavian Film Festival, presented by Palace Cinemas via Val Morgan Cinema

Viking has announced it will be a gold sponsor of the 2024 Saxo Scandinavian Film Festival presented by Palace Cinemas via Val Morgan Cinema. The festival, now in its 10th year, showcases the best Nordic contemporary cinema from international film festivals including Göteborg, Cannes and Berlin. The sponsorship provides Viking with the opportunity to connect […]

  • Hotels

The Dorchester rooms and suites

The Dorchester has unveiled additional rooms and suites with a new butler program to enhance guest experience, marking another milestone in its renovation. The portfolio of the world’s foremost luxury hotels and residences, Dorchester Collection, has refurbished room interiors to continue its commitment to reinvent tradition. The Dorchester’s interiors, re-envisioned by interior design firm Pierre-Yves […]

  • Events

Bastille Festival 2024

Residents and travellers can immerse themselves in the vibrant spirit of France as Bastille Festival Sydney returns with a jam-packed program to ignite the Paris Olympic spirit. The annual four-day celebration brings the spirit of France to the heart of Sydney in honour of French Bastille Day. It commemorates two significant events in French history: […]

  • Aviation

Air Astana donates upcycled aircraft furniture to Almaty Airport

The Air Astana ‘Upcycling for the Future’ project involves the creative recycling of used aircraft parts, with furniture having been previously exhibited at various locations across Almaty since 2022.   The aim of the Air Astana project is to promote sustainability and reduce environmental impact. Air Astana Group is the largest airline group in Central […]

  • Conferences
  • Travel Agents

New Zealand’s biggest business event marks Matariki

Matariki, the Māori New Year has been celebrated at a spectacular event for MEETINGS 2024 buyers at Rotorua Airport last night (Wednesday, 19 June). RotoruaNZ Business Events and Coast Group presented a special dinner with supporting partners Rotorua Airport, Terrace Catering, Event Impressions and The Production Agency. The evening featured a stunning 12-minute light and […]

  • Tour Operators

Albatross Tours’ feeling Festive as it guarantees remaining places for Christmas 2024 tours

European tour specialists, Albatross Tours, has guaranteed every tour for Christmas 2024 is a goer. “The Albatross festive program has established itself as a real favourite for Australian travellers. We have a fabulous choice of Christmas market locations – Berlin, Dresden, Prague and Ljubljana are just a few,” managing director Shelley Poten said. The all-inclusive […]